Õîêêåé
P-3-1b Íàïèòêè ñëàáîàëêîãîëüíûå (ïèâî, êîêòåéëè è ò.ä.)
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Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû Õîêêåé
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Title of work Ice Hockey
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Workline / Ðîáîòà â³äíîñèòüñÿ äî ñå𳿠/ Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò Íå ïðîïóñòè áàíêó!
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Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü Êðûíiöà
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Advertiser Krynica beer
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Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà âûâîä íà ðûíîê ïèâà "Àëåêñàíäðèÿ" â áàíêå
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Product, service to be advertised "Alexandria" beer can launch
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Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Íå ïðîïóñòè áàíêó!
«Íå ïðîïóñòè ãîë!» - ïîæåëàíèå ñâîåé êîìàíäå, è «Íå ïðîïóñòè ïîÿâëåíèå áàíî÷íîãî ïèâà «Àëåêñàíäðèÿ»!» â îäíîì ïîñëàíèè.
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Slogan, description of creative idea CAN not concede a goal!
«Don’t concede a goal!» - a wish to the teem, and
«Don't overlook «Alexandria» beer can!» - in one message.
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Àâòîð ³äå¿ / Àâòîð èäåè Îëåã Ðîìàíîâ / Àëåêñàíäð Êàïåëåâè÷
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Author of idea Oleg Romanov / Alexander Kapelevich
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Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü Îëåã Ðîìàíîâ
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Creative manager Oleg Romanov
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Êîï³ðàéòåð / Êîïèðàéòåð Àëåêñàíäð Êàïåëåâè÷
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Copywriter Alexander Kapelevich
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Àðò-äèðåêòîð Âèòàëèé Äåãòÿðåâ
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Art-director Vitaly Degtyarev
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Äèçàéíåð Âèòàëèé Äåãòÿðåâ
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Designer Vitaly Degtyarev
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Ôîòîãðàô Ãðèãîðèé Ëèâøèö
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Photographer Grigory Livshits
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гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2005
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