31 ìàÿ - 3 èþíÿ 2005, Äîì Êèíî
English

Óêðà¿íñüêà
Ïîáåäèòåëè
Short-list
Ðåéòèíã ðàáîò
Ðåéòèíã ó÷àñòíèêîâ
Ïðàâèëà
Ïàðòí¸ðû
Ìåäèà-ïîääåðæêà
Ïðåäñòàâèòåëüñòâà
Àðõèâ
Îðãêîìèòåò
Íîâîñòè

 

Èäåÿ ôèðìåííîãî ñòèëÿ 6-ãî ÊÌÔÐ ÐÀ Mr. Lemons, Riga

 

 

/ Àðõèâ 

Ðàáîòû 

Âåñòåðí Þíèîí: ïîêóïêà íàðóæíîé ðåêëàìû íàöåëåííàÿ íà ïîòðåáèòåëÿ.


M-4-9 Ïîïàäàíèå â öåëåâóþ àóäèòîðèþ

 

Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
Âåñòåðí Þíèîí: ïîêóïêà íàðóæíîé ðåêëàìû íàöåëåííàÿ íà ïîòðåáèòåëÿ.
Title of work
Western Union: Insight Based on Buying.
Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
Âåñòåðí Þíèîí
Advertiser
Western Union
Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Äåíåæíûå ïåðåâîäû
Product, service to be advertised
Money transfers
Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ïîéìàòü óçêóþ öåëåâóþ àóäèòîðèþ: ãîñòàðáàéòåðû, ïðèåçæàþùèå â Ðîññèþ.
Slogan, description of creative idea
To catch a cover narrow TA: labour force coming to Russia.
Àâòîð ³äå¿ / Àâòîð èäåè
Àëåêñåé Áóêèí
Author of idea
Alexey Bukin
Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
Àëåêñåé Áóêèí
Creative manager
Alexey Bukin
Ìåä³à-äèðåêòîð / Ìåäèà-äèðåêòîð
Ìàðèíà ßäûêèíà
Media-director
Marina Yadikina
Åêàóíò / Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Âèòàëèé Êîçûðåâ, Åëåíà Âèòåð
Account / Brand / BTL manager
Vitaly Kozyrev, Elena Viter
гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2004