Âåñòåðí Þíèîí: ïîêóïêà íàðóæíîé ðåêëàìû íàöåëåííàÿ íà ïîòðåáèòåëÿ.
M-4-9 Ïîïàäàíèå â öåëåâóþ àóäèòîðèþ
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Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû Âåñòåðí Þíèîí: ïîêóïêà íàðóæíîé ðåêëàìû íàöåëåííàÿ íà ïîòðåáèòåëÿ.
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Title of work Western Union: Insight Based on Buying.
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Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü Âåñòåðí Þíèîí
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Advertiser Western Union
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Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà Äåíåæíûå ïåðåâîäû
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Product, service to be advertised Money transfers
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Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ïîéìàòü óçêóþ öåëåâóþ àóäèòîðèþ: ãîñòàðáàéòåðû, ïðèåçæàþùèå â Ðîññèþ.
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Slogan, description of creative idea To catch a cover narrow TA: labour force coming to Russia.
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Àâòîð ³äå¿ / Àâòîð èäåè Àëåêñåé Áóêèí
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Author of idea Alexey Bukin
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Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü Àëåêñåé Áóêèí
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Creative manager Alexey Bukin
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Ìåä³à-äèðåêòîð / Ìåäèà-äèðåêòîð Ìàðèíà ßäûêèíà
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Media-director Marina Yadikina
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Åêàóíò / Ýêêàóíò / áðåíä / BTL- ìåíåäæåð Âèòàëèé Êîçûðåâ, Åëåíà Âèòåð
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Account / Brand / BTL manager Vitaly Kozyrev, Elena Viter
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гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2004
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