Ðàáîòû

P-7-16 Òîâàðû äëÿ îôèñà, ñðåäñòâà è óñëóãè ñâÿçè (îðãòåõíèêà, òåëåôîíû, ìîáèëüíûå îïåðàòîðû, èíòåðíåò óñëóãè è ò.ä.)



Title of work Blood


Advertiser Skorpioni Julgestusteenistuse AS

Product, service to be advertised security service

Slogan, description of creative idea A full four-page spread of an attractive secretary appeared in an issue of the business daily. She had apparently fallen victim to violence. The copy on the first three pages was in dialogue form: the secretary calls the security firm and bargains with the dispatcher, trying to get the firm to send a patrol car. The woman’s face becomes bloodier in the course of the negotiation. The idea was based on a real problem—a monopoly security firm demands surcharges for each deployment and as a result the firm’s employees prefer to check on the situation themselves. The final page offered a solution to the problem—choose Scorpion: they don’t bargain with your safety and always show up for no extra charge.

Author of idea Anti Naulainen, Igor Baturin

Creative manager Anti Naulainen

Copywriter Anti Naulainen

Art-director Marek Murumets

Designer Marek Murumets



Production company Print House


Ð³ê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2005