31 ìàÿ - 3 èþíÿ 2005, Äîì Êèíî
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Èäåÿ ôèðìåííîãî ñòèëÿ 6-ãî ÊÌÔÐ ÐÀ Mr. Lemons, Riga

 

 

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L-3-35 Óïàêîâêà ïðîäóêòîâ ïèòàíèÿ è ñèãàðåò

 

Title of work
Marlboro Rally VAO
Advertiser
Philip Morris
Product, service to be advertised
VAO
Slogan, description of creative idea
Rally car driver Marko Märtin, who is extremely popular in Estonia, takes part in the WRC tour as a member of the Peugeot team. Interest in the WRC series stages is very high in Estonia. Marlboro supports the Märtin’s Peugeot team. In this campaign, a special rally package was created containing 2 packs of Marlboros and a special lighter. The shape of the package was based on the Marlboro symbol.
Author of idea
Marek Murumets
Creative manager
Marek Murumets
Copywriter
Anti Naulainen
Art-director
Marek Murumets
Designer
Marek Murumets
Production company
Print House
гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2005