Ðàáîòû

O-3-27 Ðåêëàìà óñëóã



Title of work Free


Advertiser RIMI Baltic OÜ

Product, service to be advertised hypermarket

Slogan, description of creative idea A week before the opening of Rimi hypermarket, people found rolls of toilet paper hanging on the walls of bus shelters. The more rolls that were taken—they could easily be removed and stuffed in bags—the more an underlying message was revealed: “Almost nothing comes for free. But starting April 1, at Rimi hypermarket, 49,879 items are available for an unbelievably low price.” A hidden camera caught the toilet paper giveaway and the clip was uploaded to the Internet. The campaign was flanked by events at stores where every week about a ton of free produce (carrots, onions or lettuce) was distributed. The goal was to launch the Rimi hypermarket brand name on the crowded retail supermarket sector and popularize Rimi’s cost-effective price model, in a situation where everyone seems to be claiming that they have the lowest price.

Author of idea Igor Baturin

Creative manager Igor Baturin

Copywriter Igor Baturin

Art-director Aive Blond





Production company Print House


Ð³ê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2004