31 ìàÿ - 3 èþíÿ 2005, Äîì Êèíî
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Óêðà¿íñüêà
Ïîáåäèòåëè
Short-list
Ðåéòèíã ðàáîò
Ðåéòèíã ó÷àñòíèêîâ
Ïðàâèëà
Ïàðòí¸ðû
Ìåäèà-ïîääåðæêà
Ïðåäñòàâèòåëüñòâà
Àðõèâ
Îðãêîìèòåò
Íîâîñòè

 

Èäåÿ ôèðìåííîãî ñòèëÿ 6-ãî ÊÌÔÐ ÐÀ Mr. Lemons, Riga

 

 

/ Àðõèâ 

Ðàáîòû 

Ñåðäöå äîìàøíåãî î÷àãà


O-2-32 Ïðîìûøëåííûå òîâàðû

 

Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
Ñåðäöå äîìàøíåãî î÷àãà
Title of work
A Heart of a Hearth
Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
Åäèíàÿ âñÒðîéêà Barkley
Advertiser
Barkley
Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Âñòðàèâàåìàÿ áûòîâàÿ òåõíèêà
Product, service to be advertised
Built-in home appliances
Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ðàçðàáîòàííûé ÐÀ "Êîìàíäîð" ñëîãàí "Åäèíàÿ âñÒðîéêà Barkley - Ñåðäöå äîìàøíåãî î÷àãà" íàèáîëåå òî÷íî îïèñûâàåò ìàðêåòèíãîâîå ñîîáùåíèå áðýíäà. Ñîçäàííûé ïîñòåð ìàêñèìàëüíî îòðàæàåò òåïëîòó è êîìôîðò, êîòîðûå ïðèíîñèò â äîì âñòðàèâàåìàÿ áûòîâàÿ òåõíèêà Barkley.
Slogan, description of creative idea
Slogan "A Heart of a Hearth", developed by the "Komandor" AA ideally reflects marketing message of the brand. Through the created poster the brand tells its target audience about warmth and comfort, that built-in home appliances by Barkley brings to a home.
Àâòîð ³äå¿ / Àâòîð èäåè
Òàòüÿíà Åðìîëàåâà
Author of idea
Tatiana Ermolaeva
Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
Äìèòðèé Ñåìàêèí
Creative manager
Dmitri Semakin
Êîï³ðàéòåð / Êîïèðàéòåð
Àíäðåé Ìóõîðòîâ
Copywriter
Andrew Muhortov
Àðò-äèðåêòîð
Ôðàíöèñêî Âèëëàð
Art-director
Francisco Villar
Äèçàéíåð
Òàòüÿíà Åðìîëàåâà
Designer
Tatiana Ermolaeva
гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2004