Ñåðäöå äîìàøíåãî î÷àãà
O-2-32 Ïðîìûøëåííûå òîâàðû
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Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû Ñåðäöå äîìàøíåãî î÷àãà
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Title of work A Heart of a Hearth
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Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü Åäèíàÿ âñÒðîéêà Barkley
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Advertiser Barkley
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Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà Âñòðàèâàåìàÿ áûòîâàÿ òåõíèêà
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Product, service to be advertised Built-in home appliances
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Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ðàçðàáîòàííûé ÐÀ "Êîìàíäîð" ñëîãàí "Åäèíàÿ âñÒðîéêà Barkley - Ñåðäöå äîìàøíåãî î÷àãà" íàèáîëåå òî÷íî îïèñûâàåò ìàðêåòèíãîâîå ñîîáùåíèå áðýíäà. Ñîçäàííûé ïîñòåð ìàêñèìàëüíî îòðàæàåò òåïëîòó è êîìôîðò, êîòîðûå ïðèíîñèò â äîì âñòðàèâàåìàÿ áûòîâàÿ òåõíèêà Barkley.
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Slogan, description of creative idea Slogan "A Heart of a Hearth", developed by the "Komandor" AA ideally reflects marketing message of the brand. Through the created poster the brand tells its target audience about warmth and comfort, that built-in home appliances by Barkley brings to a home.
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Àâòîð ³äå¿ / Àâòîð èäåè Òàòüÿíà Åðìîëàåâà
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Author of idea Tatiana Ermolaeva
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Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü Äìèòðèé Ñåìàêèí
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Creative manager Dmitri Semakin
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Êîï³ðàéòåð / Êîïèðàéòåð Àíäðåé Ìóõîðòîâ
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Copywriter Andrew Muhortov
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Àðò-äèðåêòîð Ôðàíöèñêî Âèëëàð
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Art-director Francisco Villar
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Äèçàéíåð Òàòüÿíà Åðìîëàåâà
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Designer Tatiana Ermolaeva
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гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2004
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