Òþëüïàíû
A-2-14b Íåçàâèñèìûå òâîð÷åñêèå ðàçðàáîòêè, íåòðàäèöèîííûå ðåêëàìîíîñèòåëè, íîâûå ìåäèà
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Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû Òþëüïàíû
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Title of work Tulips
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Workline / Ðîáîòà â³äíîñèòüñÿ äî ñå𳿠/ Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò Áåçîïàñíûé ñåêñ
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Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü Êîêîí
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Advertiser Kokon
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Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà Áåçîïàñíàÿ ìîäåëü ïîâåäåíèÿ
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Product, service to be advertised Safe model of behavior
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Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí "Ðàñïóùåííîñòü âåä¸ò ê ðàííåìó óâÿäàíèþ. Áåðåãè ñåáÿ."
Ìûñëü ïåðåäà¸òñÿ ïðè ïîìîùè âèçóàëüíîé ìåòàôîðû: ðåçèíêà íà îäíîì èç òþëüïàíîâ ñïàñàåò åãî îò ðàííåãî óâÿäàíèÿ.
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Slogan, description of creative idea "Dissoluteness leads to early fading"
Idea is transmitted by means of the visual metaphor: piece of gum put on one of the tulips rescue it from early fading
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Àâòîð ³äå¿ / Àâòîð èäåè Êîêîí
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Author of idea Kokon
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Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü Êîêîí
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Creative manager Kokon
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гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2005
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