31 ìàÿ - 3 èþíÿ 2005, Äîì Êèíî
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Èäåÿ ôèðìåííîãî ñòèëÿ 6-ãî ÊÌÔÐ ÐÀ Mr. Lemons, Riga

 

 

/ Àðõèâ 

Ðàáîòû 

Òþëüïàíû


A-2-14b Íåçàâèñèìûå òâîð÷åñêèå ðàçðàáîòêè, íåòðàäèöèîííûå ðåêëàìîíîñèòåëè, íîâûå ìåäèà

 

Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
Òþëüïàíû
Title of work
Tulips
Workline / Ðîáîòà â³äíîñèòüñÿ äî ñå𳿠/ Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò
Áåçîïàñíûé ñåêñ
Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
Êîêîí
Advertiser
Kokon
Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Áåçîïàñíàÿ ìîäåëü ïîâåäåíèÿ
Product, service to be advertised
Safe model of behavior
Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
"Ðàñïóùåííîñòü âåä¸ò ê ðàííåìó óâÿäàíèþ. Áåðåãè ñåáÿ." Ìûñëü ïåðåäà¸òñÿ ïðè ïîìîùè âèçóàëüíîé ìåòàôîðû: ðåçèíêà íà îäíîì èç òþëüïàíîâ ñïàñàåò åãî îò ðàííåãî óâÿäàíèÿ.
Slogan, description of creative idea
"Dissoluteness leads to early fading" Idea is transmitted by means of the visual metaphor: piece of gum put on one of the tulips rescue it from early fading
Àâòîð ³äå¿ / Àâòîð èäåè
Êîêîí
Author of idea
Kokon
Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
Êîêîí
Creative manager
Kokon
гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2005