Works

Rietumu Bank Tram N-3-4 Transport



Title of work Rietumu Bank Tram


Advertiser Rietumu Bank

Product, service to be advertised Rietumu Bank

Slogan, description of creative idea When Rietumu Bank opened their office in the remote city of Daugavpils, the message of the campaign was: Rietumu Bank turns the banking business from old to new. Your old bank in Daugavpils is to be replaced by the new services and characteristics of Rietumu Bank. This message was displayed by showing one of the typical old-fashioned trams that are still in use in Daugavpils: Rietumu Bank turned this tram from old into new by painting a high-speed train over it. The text on the tram reads: "It's time to turn the old into new."

Author of idea Bates/Red Cell Latvia

Creative manager Rene Fischer

Copywriter Sergejs Timofejevs

Art-director Edgars Makens








Ð³ê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ) 2004

Rietumu Bank Tram