May 31 - June 3 2005, "Dom Kino"		 Ðóññêèé

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The 6th KIAF corporate style concept: Mr. Lemons advertising agency, Riga

 

 
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Àâòîìîáèëü ïîä íàäåæíîé çàùèòîé


N-3-10 Transport

 

Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
Àâòîìîáèëü ïîä íàäåæíîé çàùèòîé
Title of work
Your car is surely protected
Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
Ðåíåññàíñ Ñòðàõîâàíèå
Advertiser
Renaissance Insurance
Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Èìèäæåâàÿ ðåêëàìà
Product, service to be advertised
Image advertising
Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Áëàãîäàðÿ ðàçìåùåíèþ àâòîìîáèëÿ, óïàêîâàííîãî â ÿðêî-îðàíæåâóþ ïëåíêó, íà àâòîñòîÿíêàõ â öåíòðå Ìîñêâû áûëè äîñòèãíóòû äâå öåëè: 1. Ïðèâëå÷åíèå âíèìàíèÿ öåëåâîé àóäèòîðèè ê íîâîìó ôèðìåííîìó öâåòó êîìïàíèè "Ðåíåññàíñ Ñòðàõîâàíèå" - îðàíæåâîìó; 2. Ñîçäàíèå îùóùåíèÿ, ÷òî ñòðàõîâûå ïîëèñû êîìïàíèè "Ðåíåññàíñ Ñòðàõîâàíèå" - ýòî íàäåæíàÿ çàùèòà äëÿ àâòîìîáèëÿ.
Slogan, description of creative idea
Placing an automobile, packed in bright orange vinyl film, achieved 2 goals: 1. To attract target audience attention to new corporate color of “Renaissance Insurance” – orange; 2. To create a sense that insurance policies by “Renaissance Insurance” is a good protection for a car.
Àâòîð ³äå¿ / Àâòîð èäåè
Ôðàíöèñêî Âèëëàð
Author of idea
Francisco Villar
Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
Äìèòðèé Ñåìàêèí
Creative manager
Lmitri Semakin
Êîï³ðàéòåð / Êîïèðàéòåð
Àíäðåé Ìóõîðòîâ
Copywriter
Andrew Muhortov
Àðò-äèðåêòîð
Ôðàíöèñêî Âèëëàð
Art-director
Francisco Villar
Äèçàéíåð
Òàòüÿíà Åðìîëàåâà
Designer
Tatiana Ermolaeva
гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2004