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S-2-4b Ïå÷àòíàÿ ñîöèàëüíàÿ ðåêëàìà |
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Íàçâàíèå ðàáîòû
Ëèíèÿ
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Title of work
Line
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Îñòàíîâèì ÑÏÈÄ, ïîêà îí íå îñòàíîâèë íàñ/ Stop AIDS before it stops us
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Ðåêëàìîäàòåëü
Ôîíä Åëåíû Ôðàí÷óê "ÀÍÒÈÑÏÈÄ"
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Advertiser
ANTI-AIDS OLENA FRANCHUK FOUNDATION
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
ñîöèàëüíàÿ ðåêëàìà, íàïðàâëåííàÿ íà áîðüáó ñ ÂÈ×/ÑÏÈÄ
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Product, service to be advertised
Social advertising to fight with HIV/AIDS
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ðåêëàìíàÿ êàìïàíèÿ «Îñòàíîâèì ÑÏÈÄ!» ðàññìàòðèâàåò ìîëîäåæü êàê îòäåëüíóþ öåëåâóþ àóäèòîðèþ. Íàäåòü ïðåçåðâàòèâ ëåã÷å, ÷åì ïðî÷èòàòü ýòó íàäïèñü
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Slogan, description of creative idea
“Let’s Stop AIDS!”, an ad campaign views young people as an individual target audience. To "dress" a condom is easier than read this line
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Àâòîð èäåè
Íèêîëàé Ìàëèé
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Author of idea
Nikolay Maliy
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Òâîð÷åñêèé ðóêîâîäèòåëü
Èííà Ãåðòñáåðã
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Creative manager
Inna Gertsberg
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Êîïèðàéòåð
Íèêîëàé Ìàëèé
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Copywriter
Nikolay Maliy
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Àðò-äèðåêòîð
Íèêîëàé Ìàëèé
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Art-director
Nikolay Maliy
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Äðóãèå
Ãåíåðàëüíûé äèðåêòîð Àëåêñàíäð Êîìàðîâ; Ýêêàóíò äèðåêòîð Ïàâåë Ïèìèíîâ; Ýêêàóíò ìåíåäæåð Àëåêñåé Ïîëèùóê
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Others
MAnaging director Alexander Komarov; Account Director Pavel Piminov; Account manager Alexey Polischuk
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
12-2003
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