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  Îñòàíîâèì ÑÏÈÄ, ïîêà îí íå îñòàíîâèë íàñ
K-1-3 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.)

 

Íàçâàíèå ðàáîòû
Îñòàíîâèì ÑÏÈÄ, ïîêà îí íå îñòàíîâèë íàñ
Title of work
Stop AIDS before it stops you
Ðåêëàìîäàòåëü
Ôîíä Åëåíû Ôðàí÷óê "ÀÍÒÈÑÏÈÄ"
Advertiser
ANTI-AIDS OLENA FRANCHUK FOUNDATION
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
ñîöèàëüíàÿ ðåêëàìà, íàïðàâëåííàÿ íà áîðüáó ñ ÂÈ×/ÑÏÈÄ
Product, service to be advertised
Social advertising to fight against HIV/AIDS
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
ïåðâûé â Óêðàèíå Ôîíä, ñîçäàâøèé ìàñøòàáíóþ íàöèîíàëüíóþ ðåêëàìíóþ êàìïàíèþ. Öåëü:Ãëàâíàÿ öåëü íàøåé èíôîðìàöèîííîé êàìïàíèè – äîáèòüñÿ òîãî, ÷òîáû ëþäè ïåðåñòàëè âîñïðèíèìàòü ïðîáëåìó ÑÏÈÄà êàê ÷óæóþ è äàëåêóþ. Ìû õîòèì ñêàçàòü êàæäîìó ÷åëîâåêó: óæå ñåãîäíÿ ýòî êàñàåòñÿ ëè÷íî òåáÿ, òâîåãî áóäóùåãî. Òàê ìû õîòèì ïîääåðæàòü è óñèëèòü òå äåéñòâèÿ, êîòîðûå óæå ñåãîäíÿ ïðåäïðèíèìàþòñÿ â áîðüáå ïðîòèâ ÑÏÈÄà.
Slogan, description of creative idea
First ever national advertising campaign in Ukraine against HIV/AIDS. The main objective of our informational campaign is to make people stop seeing the AIDS problem as somebody else’s problem that doesn’t affect them. We want to say to everyone: today it concerns you and your future. That’s how we want support and reinforce the steps undertaken now to fight AIDS.
Àâòîð èäåè
Adell Saatchi & Saatchi È êëèåíò
Author of idea
Adell Saatchi & Saatchi and client
Òâîð÷åñêèé ðóêîâîäèòåëü
Èííà Ãåðòñáåðã
Creative manager
Inna Gertsberg
Ðåæèññåð
Äæîíè Áîòà
Director
Joni Botha
Ïðîäþñåð
Þëèÿ Ñàòûðåíêî
Producer
Yulia Satyrenko
Îïåðàòîð
Ýíäðþ Áîëòåð
Cameraman
Andrew Boulter
Êîïèðàéòåð
Òàòüÿíà Ìåùåðÿêîâà, Âàñèëèé Õîìêî
Copywriter
Tatiana Mescheryakova, Vasiliy Khomko
Àðò-äèðåêòîð
Íàòàëüÿ Ãðîìîìâà, Íèêîëàé Ìàëèé, Èííà Ãåðòñáåðã
Art-director
Natalia Gromova, Nikolay MAliy, Inna Gertsberg
Äèçàéíåð
Àíäðåé Áàëáåê
Designer
Andrey BAlbek
Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Ïèìèíîâ Ïàâåë, Àëåêñåé Ïîëèùóê, Äàðüÿ Ìàíæàðîâà, Ãàëèíà Êîëÿäà
Account / Brand / BTL manager
Piminov Pavel, Alexey Polischuk, Daria MAnzharova, GAlina Kolyada
Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Ãóëëèâåð Ôèëüì
Production company
Gulliver Film
Äðóãèå
Ãåíåðàëüíûé äèðåêòîð Àëåêñàíäð Êîìàðîâ
Others
MAnaging director Alexander Komarov;
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
12-2003

 

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