| | Îñòàíîâèì ÑÏÈÄ, ïîêà îí íå îñòàíîâèë íàñ
K-1-3 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû
Îñòàíîâèì ÑÏÈÄ, ïîêà îí íå îñòàíîâèë íàñ
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Title of work
Stop AIDS before it stops you
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Ðåêëàìîäàòåëü
Ôîíä Åëåíû Ôðàí÷óê "ÀÍÒÈÑÏÈÄ"
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Advertiser
ANTI-AIDS OLENA FRANCHUK FOUNDATION
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
ñîöèàëüíàÿ ðåêëàìà, íàïðàâëåííàÿ íà áîðüáó ñ ÂÈ×/ÑÏÈÄ
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Product, service to be advertised
Social advertising to fight against HIV/AIDS
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
ïåðâûé â Óêðàèíå Ôîíä, ñîçäàâøèé ìàñøòàáíóþ íàöèîíàëüíóþ ðåêëàìíóþ êàìïàíèþ.
Öåëü:Ãëàâíàÿ öåëü íàøåé èíôîðìàöèîííîé êàìïàíèè – äîáèòüñÿ òîãî, ÷òîáû ëþäè ïåðåñòàëè âîñïðèíèìàòü ïðîáëåìó ÑÏÈÄà êàê ÷óæóþ è äàëåêóþ. Ìû õîòèì ñêàçàòü êàæäîìó ÷åëîâåêó: óæå ñåãîäíÿ ýòî êàñàåòñÿ ëè÷íî òåáÿ, òâîåãî áóäóùåãî. Òàê ìû õîòèì ïîääåðæàòü è óñèëèòü òå äåéñòâèÿ, êîòîðûå óæå ñåãîäíÿ ïðåäïðèíèìàþòñÿ â áîðüáå ïðîòèâ ÑÏÈÄà.
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Slogan, description of creative idea
First ever national advertising campaign in Ukraine against HIV/AIDS. The main objective of our informational campaign is to make people stop seeing the AIDS problem as somebody else’s problem that doesn’t affect them. We want to say to everyone: today it concerns you and your future. That’s how we want support and reinforce the steps undertaken now to fight AIDS.
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Àâòîð èäåè
Adell Saatchi & Saatchi È êëèåíò
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Author of idea
Adell Saatchi & Saatchi and client
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Òâîð÷åñêèé ðóêîâîäèòåëü
Èííà Ãåðòñáåðã
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Creative manager
Inna Gertsberg
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Ðåæèññåð
Äæîíè Áîòà
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Director
Joni Botha
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Ïðîäþñåð
Þëèÿ Ñàòûðåíêî
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Producer
Yulia Satyrenko
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Îïåðàòîð
Ýíäðþ Áîëòåð
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Cameraman
Andrew Boulter
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Êîïèðàéòåð
Òàòüÿíà Ìåùåðÿêîâà, Âàñèëèé Õîìêî
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Copywriter
Tatiana Mescheryakova, Vasiliy Khomko
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Àðò-äèðåêòîð
Íàòàëüÿ Ãðîìîìâà, Íèêîëàé Ìàëèé, Èííà Ãåðòñáåðã
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Art-director
Natalia Gromova, Nikolay MAliy, Inna Gertsberg
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Äèçàéíåð
Àíäðåé Áàëáåê
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Designer
Andrey BAlbek
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Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Ïèìèíîâ Ïàâåë, Àëåêñåé Ïîëèùóê, Äàðüÿ Ìàíæàðîâà, Ãàëèíà Êîëÿäà
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Account / Brand / BTL manager
Piminov Pavel, Alexey Polischuk, Daria MAnzharova, GAlina Kolyada
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Ãóëëèâåð Ôèëüì
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Production company
Gulliver Film
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Äðóãèå
Ãåíåðàëüíûé äèðåêòîð Àëåêñàíäð Êîìàðîâ
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Others
MAnaging director Alexander Komarov;
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
12-2003
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