| | Ñ÷èòàëî÷êà
S-1-1a Ñîöèàëüíàÿ ðåêëàìà íà ÒÂ |
|
 |
|
Íàçâàíèå ðàáîòû
Ñ÷èòàëî÷êà
|
Title of work
Child sing-song
|
Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Îñòàíîâèì ÑÏÈÄ, ïîêà îí íå îñòàíîâèë íàñ/ Stop AIDS before it stops you
|
Ðåêëàìîäàòåëü
Ôîíä Åëåíû Ôðàí÷óê "ÀÍÒÈÑÏÈÄ"
|
Advertiser
ANTI-AIDS OLENA FRANCHUK FOUNDATION
|
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
ñîöèàëüíàÿ ðåêëàìà, íàïðàâëåííàÿ íà áîðüáó ñ ÂÈ×/ÑÏÈÄ
|
Product, service to be advertised
Social advertising to fight with HIV/AIDS
|
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
«Ñ×ÈÒÀËÎ×ÊÀ» ðàññ÷èòàí íà áîëåå ýìîöèîíàëüíîå âîñïðèÿòèå.  ñòèëèñòèêå äîêóìåíòàëüíîãî êèíî â íåì ïîêàçàíû ñâåòëûå è äîðîãèå äëÿ êàæäîãî ÷åëîâåêà ìîìåíòû, êîòîðûå îòáèðàåò ó íàñ ÑÏÈÄ. Âñå ðîëèêè çàêàí÷èâàþòñÿ êîðîòêèìè îáðàùåíèÿìè ýêñïåðòîâ, êîòîðûå ãîâîðÿò î òîì, êàê ìîæíî çàùèòèòü ñåáÿ îò ÂÈ×-èíôåêöèè.
|
Slogan, description of creative idea
Child sing-song is intended to be taken more emotionally. In a documentary style, it shows some cheerful moments that everyone cherishes and that AIDS takes away from us. All the commercials end with short appeals of experts who say how people can protect themselves against being infected with HIV.
|
Àâòîð èäåè
Èííà Ãåðòñáåðã
|
Author of idea
Inna Gertsberg
|
Òâîð÷åñêèé ðóêîâîäèòåëü
Èííà Ãåðòñáåðã
|
Creative manager
Inna Gertsberg
|
Ðåæèññåð
Joni Botha
|
Director
Joni Botha
|
Ïðîäþñåð
Þëèÿ Ñàòûðåíêî
|
Producer
Yulia Satyrenko
|
Îïåðàòîð
Ýíäðþ Áîëòåð
|
Cameraman
Andrew Boulter
|
Êîïèðàéòåð
Âàñèëèé Õîìêî
|
Copywriter
Vasiliy Khomko
|
Àðò-äèðåêòîð
Èííà Ãåðòñáåðã
|
Art-director
Inna Gertsberg
|
|
|
|
|
|
|
|
Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Ãóëëèâåð Ôèëüì
|
Production company
Gulliver Film
|
Äðóãèå
Ãåíåðàëüíûé äèðåòêîð Àëåêñàíäð Êîìàðîâ; Ýêêàóíò äèðåêòîð Ïàâåë Ïèìèíîâ; Ýêêàóíò ìåíåäæåð Àëåêñåé Ïîëèùóê
|
Others
MAnaging director Alexander Komarov; Account Director Pavel Piminov; Account manager Alexey Polischuk
|
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
12-2003
|
|
|
