| Ñ÷èòàëî÷êà S-1-1a Ñîöèàëüíàÿ ðåêëàìà íà Ò |
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Íàçâàíèå ðàáîòû Ñ÷èòàëî÷êà
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Title of work Child sing-song
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline Îñòàíîâèì ÑÏÈÄ, ïîêà îí íå îñòàíîâèë íàñ/ Stop AIDS before it stops you
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Ðåêëàìîäàòåëü Ôîíä Åëåíû Ôðàí÷óê "ÀÍÒÈÑÏÈÄ"
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Advertiser ANTI-AIDS OLENA FRANCHUK FOUNDATION
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà ñîöèàëüíàÿ ðåêëàìà, íàïðàâëåííàÿ íà áîðüáó ñ ÂÈ×/ÑÏÈÄ
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Product, service to be advertised Social advertising to fight with HIV/AIDS
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí «Ñ×ÈÒÀËÎ×ÊÀ» ðàññ÷èòàí íà áîëåå ýìîöèîíàëüíîå âîñïðèÿòèå.  ñòèëèñòèêå äîêóìåíòàëüíîãî êèíî â íåì ïîêàçàíû ñâåòëûå è äîðîãèå äëÿ êàæäîãî ÷åëîâåêà ìîìåíòû, êîòîðûå îòáèðàåò ó íàñ ÑÏÈÄ. Âñå ðîëèêè çàêàí÷èâàþòñÿ êîðîòêèìè îáðàùåíèÿìè ýêñïåðòîâ, êîòîðûå ãîâîðÿò î òîì, êàê ìîæíî çàùèòèòü ñåáÿ îò ÂÈ×-èíôåêöèè.
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Slogan, description of creative idea Child sing-song is intended to be taken more emotionally. In a documentary style, it shows some cheerful moments that everyone cherishes and that AIDS takes away from us. All the commercials end with short appeals of experts who say how people can protect themselves against being infected with HIV.
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Àâòîð èäåè Èííà Ãåðòñáåðã
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Author of idea Inna Gertsberg
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Òâîð÷åñêèé ðóêîâîäèòåëü Èííà Ãåðòñáåðã
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Creative manager Inna Gertsberg
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Ðåæèññåð Joni Botha
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Director Joni Botha
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Ïðîäþñåð Þëèÿ Ñàòûðåíêî
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Producer Yulia Satyrenko
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Îïåðàòîð Ýíäðþ Áîëòåð
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Cameraman Andrew Boulter
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Êîïèðàéòåð Âàñèëèé Õîìêî
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Copywriter Vasiliy Khomko
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Àðò-äèðåêòîð Èííà Ãåðòñáåðã
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Art-director Inna Gertsberg
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ Ãóëëèâåð Ôèëüì
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Production company Gulliver Film
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Äðóãèå Ãåíåðàëüíûé äèðåòêîð Àëåêñàíäð Êîìàðîâ; Ýêêàóíò äèðåêòîð Ïàâåë Ïèìèíîâ; Ýêêàóíò ìåíåäæåð Àëåêñåé Ïîëèùóê
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Others MAnaging director Alexander Komarov; Account Director Pavel Piminov; Account manager Alexey Polischuk
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 12-2003
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