| | 12 ïðàâäèâûõ èñòîðèé
D-2-49 Êàëåíäàðü |
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Íàçâàíèå ðàáîòû
12 ïðàâäèâûõ èñòîðèé
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Title of work
The 12 true stories
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Ðåêëàìîäàòåëü
We R.Signs
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Advertiser
We R.Signs
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ðåêëàìíî-ïðîèçâîäñòâåííûé áèçíåñ
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Product, service to be advertised
Advertising producrion
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Çàäà÷à êàæäîãî êàëåíäàðÿ ïðèñóòñòâîâàòü íà ñòîëå êëèåíòà è íàïîìèíàòü êðóãëûé ãîä î êîìïàíèè - ðåêëàìîäàòåëå. Ñ öåëüþ ïðîéòè êîíêóðåíòíûé îòáîð ñðåäè äðóãèõ êàëåíäàðåé ñïåöèàëüíî â ãîä Îáåçüÿíû íàìè áûë ðàçðáîòàí êàëåíäàðü -øóòêà, ðàññêàçûâàþùèé î òîì, êàê ïîÿâëÿëèñü ðàçíûå âèäû ðåêëàìíîé äåÿòåëüíîñòè.  ðåçóëüòàòå ïîëó÷èëñÿ òàêîé ïåðâîáûòíî-íàñêàëüíûé êàëåíäàðü, êîòîðûé ïðèâëåêàåò ê ñåáå âíèìàíèå íå òîëüêî êëèåíòîâ, íî è èõ ïîñèòèòåëåé.
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Slogan, description of creative idea
The calendar was designed as an important promotion element, which need to be presented on each table of our clients. That's why we designed small funny calendar special to Monkey Year, which tells about how one ape became a human being used different sides of advertising business. Such calendar not only attracted client’s attention but also attention the clients of our clients.
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Àâòîð èäåè
Åëåíà Êåñëåð/Àëåêñåé Êóçíåöîâ
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Author of idea
Helen Kesler/ Alex Kuznetsov
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Òâîð÷åñêèé ðóêîâîäèòåëü
Åëåíà Êåñëåð
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Creative manager
Helen Kesler
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Êîïèðàéòåð
Åëåíà Êåñëåð
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Copywriter
Helen Kesler
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Äðóãèå
Õóäîæíèê - Àøóð Âîöìóø
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Others
The artist - Ashur Votsmush
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
12-2003
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