| Êðåñëî P-7-8 Ïàðôþìåðèÿ, êîñìåòèêà, ñðåäñòâà ëè÷íîé ãèãèåíû, ëåêàðñòâåííûå ïðåïàðàòû, ìåäèöèíñêèå óñëóãè |
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Íàçâàíèå ðàáîòû Êðåñëî
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Title of work Arm-chair
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Ðåêëàìîäàòåëü SCA Áåëàðóñü
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Advertiser SCA Áåëàðóñü
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà Òóàëåòíàÿ áóìàãà ZEWA
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Product, service to be advertised Hygiene paper ZEWA
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Òî ÷òî íàäî äëÿ ìÿãêîãî ìåñòà
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Slogan, description of creative idea Literally :
What is necessary for a soft place
Play of words in Russian:
1. … "for a soft place" means: “for a soft seat” and “for a bottom”
2. "what is necessary for…" means, excepting a direct signification, “what is OK for", what is right for”.
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Àâòîð èäåè Ñâÿòîñëàâ Ñåìåíèöêèé
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Author of idea Sviatoslav Semenitski
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Òâîð÷åñêèé ðóêîâîäèòåëü Ñâÿòîñëàâ Ñåìåíèöêèé
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Creative manager Sviatoslav Semenitski
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Êîïèðàéòåð Ñâÿòîñëàâ Ñåìåíèöêèé
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Copywriter Sviatoslav Semenitski
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Àðò-äèðåêòîð Ýäóàðä Êà÷àí
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Art-director Ed Kachan
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Äèçàéíåð Òàòüÿíà Ðåââà
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Designer Tania Revva
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Ôîòîãðàô Ãðèãîðèé Ëèâøèö
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Photographer Grigori Livshitc
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ ÐåÌàðê
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Production company ReMark
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 03-2004
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