| | Êðåñëî
P-7-8 Ïàðôþìåðèÿ, êîñìåòèêà, ñðåäñòâà ëè÷íîé ãèãèåíû, ëåêàðñòâåííûå ïðåïàðàòû, ìåäèöèíñêèå óñëóãè |
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Íàçâàíèå ðàáîòû
Êðåñëî
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Title of work
Arm-chair
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Ðåêëàìîäàòåëü
SCA Áåëàðóñü
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Advertiser
SCA Áåëàðóñü
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Òóàëåòíàÿ áóìàãà ZEWA
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Product, service to be advertised
Hygiene paper ZEWA
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Òî ÷òî íàäî äëÿ ìÿãêîãî ìåñòà
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Slogan, description of creative idea
Literally :
What is necessary for a soft place
Play of words in Russian:
1. … "for a soft place" means: “for a soft seat” and “for a bottom”
2. "what is necessary for…" means, excepting a direct signification, “what is OK for", what is right for”.
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Àâòîð èäåè
Ñâÿòîñëàâ Ñåìåíèöêèé
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Author of idea
Sviatoslav Semenitski
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Òâîð÷åñêèé ðóêîâîäèòåëü
Ñâÿòîñëàâ Ñåìåíèöêèé
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Creative manager
Sviatoslav Semenitski
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Êîïèðàéòåð
Ñâÿòîñëàâ Ñåìåíèöêèé
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Copywriter
Sviatoslav Semenitski
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Àðò-äèðåêòîð
Ýäóàðä Êà÷àí
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Art-director
Ed Kachan
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Äèçàéíåð
Òàòüÿíà Ðåââà
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Designer
Tania Revva
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Ôîòîãðàô
Ãðèãîðèé Ëèâøèö
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Photographer
Grigori Livshitc
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
ÐåÌàðê
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Production company
ReMark
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
03-2004
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