| | Âîáëåð. ×èñòà ïåðåìîãà ÿñêðàâèõ êîëüîð³â/ ×èñòàÿ ïîáåäà ÿðêèõ öâåòîâ
D-7-1a POS-ìàòåðèàëû: ñòèêåðû, øåëô-òîëêåðû è ò.ä. |
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Íàçâàíèå ðàáîòû
Âîáëåð. ×èñòà ïåðåìîãà ÿñêðàâèõ êîëüîð³â/ ×èñòàÿ ïîáåäà ÿðêèõ öâåòîâ
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Title of work
Clean victory of bright colours
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Àðèåëü Ãåëü ÏÎÑû/ Ariel Gel POS materials
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Ðåêëàìîäàòåëü
Ïðîêòåð ýíä Ãåìáë
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Advertiser
Procter & Gamble
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ãåëü äëÿ ñòèðêè
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Product, service to be advertised
Gel detergent
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Íîâûé Àðèåëü Ãåëü îòñòèðûâàåò ïÿòíà äàæå â õîëîäíîé âîäå, ýòî ïîäòâåðæäàåò Áåíåòòîí
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Slogan, description of creative idea
New Ariel Gel washes all dirty stains even in cold water (confirmed by Benetton)
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Àâòîð èäåè
Äèíà Îíèùåíêî
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Author of idea
Dina Onischenko
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Òâîð÷åñêèé ðóêîâîäèòåëü
Èííà Ãåðòñáåðã
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Creative manager
Inna Gertsberg
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Êîïèðàéòåð
Òàòüÿíà Ìåùåðÿêîâà
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Copywriter
Tatiana Mescheryakova
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Àðò-äèðåêòîð
Äèíà Îíèùåíêî
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Art-director
Dina Onischenko
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Äðóãèå
Ãåíåðàëüíûé äèðåêòîð Àëåêñàíäð Êîìàðîâ; Ñòàðøèé Ýêêàóíò ìåíåäæåð Êèçÿ Ìàðüÿíà
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Others
MAnaging Direcotr Alexander Komarov; Senior Account Manager Mariana Kizya
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
10-2003
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