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  Âîáëåð. ×èñòà ïåðåìîãà ÿñêðàâèõ êîëüîð³â/ ×èñòàÿ ïîáåäà ÿðêèõ öâåòîâ
D-7-1a POS-ìàòåðèàëû: ñòèêåðû, øåëô-òîëêåðû è ò.ä.

 

Íàçâàíèå ðàáîòû
Âîáëåð. ×èñòà ïåðåìîãà ÿñêðàâèõ êîëüîð³â/ ×èñòàÿ ïîáåäà ÿðêèõ öâåòîâ
Title of work
Clean victory of bright colours
Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Àðèåëü Ãåëü ÏÎÑû/ Ariel Gel POS materials
Ðåêëàìîäàòåëü
Ïðîêòåð ýíä Ãåìáë
Advertiser
Procter & Gamble
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ãåëü äëÿ ñòèðêè
Product, service to be advertised
Gel detergent
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Íîâûé Àðèåëü Ãåëü îòñòèðûâàåò ïÿòíà äàæå â õîëîäíîé âîäå, ýòî ïîäòâåðæäàåò Áåíåòòîí
Slogan, description of creative idea
New Ariel Gel washes all dirty stains even in cold water (confirmed by Benetton)
Àâòîð èäåè
Äèíà Îíèùåíêî
Author of idea
Dina Onischenko
Òâîð÷åñêèé ðóêîâîäèòåëü
Èííà Ãåðòñáåðã
Creative manager
Inna Gertsberg
Êîïèðàéòåð
Òàòüÿíà Ìåùåðÿêîâà
Copywriter
Tatiana Mescheryakova
Àðò-äèðåêòîð
Äèíà Îíèùåíêî
Art-director
Dina Onischenko
Äðóãèå
Ãåíåðàëüíûé äèðåêòîð Àëåêñàíäð Êîìàðîâ; Ñòàðøèé Ýêêàóíò ìåíåäæåð Êèçÿ Ìàðüÿíà
Others
MAnaging Direcotr Alexander Komarov; Senior Account Manager Mariana Kizya
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
10-2003

 

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