| | ×èñòà ïåðåìîãà ÿñêðàâèõ êîëüîð³â/ ×èñòàÿ ïîáåäà ÿðêèõ öâåòîâ
P-7-1 Ïàðôþìåðèÿ, êîñìåòèêà, ñðåäñòâà ëè÷íîé ãèãèåíû, ëåêàðñòâåííûå ïðåïàðàòû, ìåäèöèíñêèå óñëóãè |
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Íàçâàíèå ðàáîòû
×èñòà ïåðåìîãà ÿñêðàâèõ êîëüîð³â/ ×èñòàÿ ïîáåäà ÿðêèõ öâåòîâ
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Title of work
Clean victory of bright colours
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Ðåêëàìîäàòåëü
Ïðîêòåð ýíä Ãåìáë
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Advertiser
Procter & Gamble
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ãåëü äëÿ îñòèðêè
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Product, service to be advertised
Gel detergent
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Íîâûé Àðèåëü Ãåëü îòñòèðûâàåò ïÿòíà äàæå â õîëîäíîé âîäå, ýòî ïîäòâåðæäàåò Áåííåòîí
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Slogan, description of creative idea
New Gel Ariel washes all dirty stains even in cold water (confirmed by Benetton)
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Àâòîð èäåè
Äèíà Îíèùåíêî
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Author of idea
Dina Onischenko
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Òâîð÷åñêèé ðóêîâîäèòåëü
Èííà Ãåðòñáåðã
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Creative manager
Inna Gertsberg
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Êîïèðàéòåð
Òàòüÿíà Ìåùåðÿêîâà
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Copywriter
Tatiana Mescheryakova
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Àðò-äèðåêòîð
Äèíà Îíèùåíêî
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Art-director
Dina Onischenko
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Äðóãèå
Ãåíåðàëüíûé äèðåêòîð Àëåêñàíäð Êîìàðîâ; Ñòàðøèé Ýêêàóíò ìåíåäæåð Êèçÿ Ìàðüÿíà
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Others
Managing Director Alexander Komarov; Senior Account Manager Mariana Kiza
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
10-2003
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