| | Êîìôîðò çà áóäü-ÿêèõ óìîâ/ Êîìôîðò â ëþáûõ óñëîâèÿõ
K-1-2 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû
Êîìôîðò çà áóäü-ÿêèõ óìîâ/ Êîìôîðò â ëþáûõ óñëîâèÿõ
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Title of work
Comfort on any occasion
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Ðåêëàìîäàòåëü
ÌÒÈ
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Advertiser
MTI
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
ñåòü îáóâíûõ ìàãàçèíîâ "ÈÍÒÅÐÒÎÏ"
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Product, service to be advertised
shoe store chain
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Êîìôîðò çà áóäü-ÿêèõ óìîâ/ Êîìôîðò â ëþáûõ óñëîâèÿõ
Êîìïëåêñíàÿ ðåêëàìíàÿ êàìïàíèÿ - 2 ñåçîíà
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Slogan, description of creative idea
Comfort on any occasion
Campaign:
2 seasons
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Àâòîð èäåè
Adell Saatchi&Saatchi; è êëèåíò
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Author of idea
Adell Saatchi & Saatchi and client
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Òâîð÷åñêèé ðóêîâîäèòåëü
Èííà Ãåðòñáåðã
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Creative manager
Inna Gertsberg
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Äðóãèå
Ãåíåðàëüíûé äèðåêòîð Àëåêñàíäð Êîìàðîâ, Ýêêàóíò ìåíåäæåð Þëèÿ Ëûñàê, Ýêêàóíò ýêçåêüþòèâ Åâãåíèÿ Êóö
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Others
MAnaging director Alexander KomarovAccount manager Yulia LysakAccount executive Evgenia Kuts
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
09-2003
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