| | "Old collection" (2)
P-4-3b Îäåæäà, îáóâü, äåòñêèå òîâàðû, óêðàøåíèÿ è àêñåññóàðû |
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Íàçâàíèå ðàáîòû
"Old collection" (2)
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Title of work
"Old collection" (2)
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
"Old collection"
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Ðåêëàìîäàòåëü
Aprangos galerija
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Advertiser
Aprangos galerija
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Clothes
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Product, service to be advertised
Clothes
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Once the shop receives a new collection of clothes all unsold items are labeled “old” and go on sale. But in most cases the “old” collection is just as good as the new one. Obviously this is some kind of marketing trick... So why bother paying more for a “new” collection when can get the same good looks with the “old” collection? The clothes still look great even if they’re called old. They still make heads turn.
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Slogan, description of creative idea
Once the shop receives a new collection of clothes all unsold items are labeled “old” and go on sale. But in most cases the “old” collection is just as good as the new one. Obviously this is some kind of marketing trick... So why bother paying more for a “new” collection when can get the same good looks with the “old” collection? The clothes still look great even if they’re called old. They still make heads turn.
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Àâòîð èäåè
Egle Micikeviciute
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Author of idea
Egle Micikeviciute
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Òâîð÷åñêèé ðóêîâîäèòåëü
Gediminas Juskys
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Creative manager
Gediminas Juskys
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Êîïèðàéòåð
Egle Micikeviciute
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Copywriter
Egle Micikeviciute
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Àðò-äèðåêòîð
Egle Micikeviciute
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Art-director
Egle Micikeviciute
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Äèçàéíåð
Kazimieras Dainovskis
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Designer
Kazimieras Dainovskis
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
11-2003
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