Ðàáîòû 

Ïîáåäèòåëè
Íîâîñòè
Àðõèâ
English

  "Old collection" (1)
P-4-3a Îäåæäà, îáóâü, äåòñêèå òîâàðû, óêðàøåíèÿ è àêñåññóàðû

 

Íàçâàíèå ðàáîòû
"Old collection" (1)
Title of work
"Old collection" (1)
Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
"Old collection"
Ðåêëàìîäàòåëü
Aprangos galerija
Advertiser
Aprangos galerija
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Clothes
Product, service to be advertised
Clothes
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Once the shop receives a new collection of clothes all unsold items are labeled “old” and go on sale. But in most cases the “old” collection is just as good as the new one. Obviously this is some kind of marketing trick... So why bother paying more for a “new” collection when can get the same good looks with the “old” collection? The clothes still look great even if they’re called old. They still make heads turn.
Slogan, description of creative idea
Once the shop receives a new collection of clothes all unsold items are labeled “old” and go on sale. But in most cases the “old” collection is just as good as the new one. Obviously this is some kind of marketing trick... So why bother paying more for a “new” collection when can get the same good looks with the “old” collection? The clothes still look great even if they’re called old. They still make heads turn.
Àâòîð èäåè
Egle Micikeviciute
Author of idea
Egle Micikeviciute
Òâîð÷åñêèé ðóêîâîäèòåëü
Gediminas Juskys
Creative manager
Gediminas Juskys
Êîïèðàéòåð
Egle Micikeviciute
Copywriter
Egle Micikeviciute
Àðò-äèðåêòîð
Egle Micikeviciute
Art-director
Egle Micikeviciute
Äèçàéíåð
Kazimieras Dainovskis
Designer
Kazimieras Dainovskis
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
11-2003

 

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