| êíèæíûé êëóá "×à-Ùà" K-1-16 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû êíèæíûé êëóá "×à-Ùà"
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Title of work book club "Cha-Sha"
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Ðåêëàìîäàòåëü ÇÀÎ "Ýòàæ"
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Advertiser ZAO "Etazh"
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà êîíöåïöèÿ ïîçèöèîíèðîâàíèÿ è ïðîäâèæåíèÿ êíèæíîãî êëóáà
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Product, service to be advertised conception and promotion for book club
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ñëîãàí: "Êíèãè äëÿ âñåõ, ëþáîãî , êàæäîãî". Ïîçèöèîíèðîâàíèå êíèæíîãî ìàãàçèíà êàê êëóá. Âî âñåõ ðåêëàìíî-èíôîðìàöèîííûõ ìàòåðèàëàõ èñïîëüçóþòñÿ îáðàçû ÷èòàþùèõ ëþäåé, êîòîðûå âûïîëíåíû â òåõíèêå èìèòèðóþùåé ðèñóíêè íà ïîëÿõ òåòðàäè. Äåâî÷êà ñ êîñè÷êàìè, ïîýò, ñòóäåíò, êòî-òî ñ ëûñèíîé è êòî-òî ñ èðîêåçîì -âñå óâëå÷åíû ÷òåíèåì. Ðåêëàìíûå êîììóíèêàöèè âûñòðîåíû ñ ó÷åòîì ìàëîãî áþäæåòà è ìàêñèìàëüíî èñïîëüçóþò âîçìîæíîñòè êëóáà.
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Àâòîð èäåè Ñâåòëàíà Øêëÿåâà
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Author of idea Svetlana Shklyaeva
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Òâîð÷åñêèé ðóêîâîäèòåëü Àííà Ìóõèíà
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Creative manager Anna Muhina
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Êîïèðàéòåð Ñâåòëàíà Øêëÿåâà
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Copywriter Svetlana Shklyaeva
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Àðò-äèðåêòîð Ñâåòëàíà Øêëÿåâà
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Art-director Svetlana Shklyaeva
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Äèçàéíåð Ñâåòëàíà Øêëÿåâà
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Designer Svetlana Shklyaeva
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Ìåäèà-äèðåêòîð Àííà Ìóõèíà
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Media-director Anna Muhina
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Ýêêàóíò / áðåíä / BTL- ìåíåäæåð Àíàòîëèé Ìóõèí
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Account / Brand / BTL manager Anatoly Muhin
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ òèïîãðàôèÿ "Ïåøòà"
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Production company printing-house "Peshta"
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 11-2003
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