Ðàáîòû 

Ïîáåäèòåëè
Íîâîñòè
Àðõèâ
English

  êíèæíûé êëóá "×à-Ùà"
K-1-16 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.)

 

Íàçâàíèå ðàáîòû
êíèæíûé êëóá "×à-Ùà"
Title of work
book club "Cha-Sha"
Ðåêëàìîäàòåëü
ÇÀÎ "Ýòàæ"
Advertiser
ZAO "Etazh"
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
êîíöåïöèÿ ïîçèöèîíèðîâàíèÿ è ïðîäâèæåíèÿ êíèæíîãî êëóáà
Product, service to be advertised
conception and promotion for book club
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ñëîãàí: "Êíèãè äëÿ âñåõ, ëþáîãî , êàæäîãî". Ïîçèöèîíèðîâàíèå êíèæíîãî ìàãàçèíà êàê êëóá. Âî âñåõ ðåêëàìíî-èíôîðìàöèîííûõ ìàòåðèàëàõ èñïîëüçóþòñÿ îáðàçû ÷èòàþùèõ ëþäåé, êîòîðûå âûïîëíåíû â òåõíèêå èìèòèðóþùåé ðèñóíêè íà ïîëÿõ òåòðàäè. Äåâî÷êà ñ êîñè÷êàìè, ïîýò, ñòóäåíò, êòî-òî ñ ëûñèíîé è êòî-òî ñ èðîêåçîì -âñå óâëå÷åíû ÷òåíèåì. Ðåêëàìíûå êîììóíèêàöèè âûñòðîåíû ñ ó÷åòîì ìàëîãî áþäæåòà è ìàêñèìàëüíî èñïîëüçóþò âîçìîæíîñòè êëóáà.
Àâòîð èäåè
Ñâåòëàíà Øêëÿåâà
Author of idea
Svetlana Shklyaeva
Òâîð÷åñêèé ðóêîâîäèòåëü
Àííà Ìóõèíà
Creative manager
Anna Muhina
Êîïèðàéòåð
Ñâåòëàíà Øêëÿåâà
Copywriter
Svetlana Shklyaeva
Àðò-äèðåêòîð
Ñâåòëàíà Øêëÿåâà
Art-director
Svetlana Shklyaeva
Äèçàéíåð
Ñâåòëàíà Øêëÿåâà
Designer
Svetlana Shklyaeva
Ìåäèà-äèðåêòîð
Àííà Ìóõèíà
Media-director
Anna Muhina
Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Àíàòîëèé Ìóõèí
Account / Brand / BTL manager
Anatoly Muhin
Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
òèïîãðàôèÿ "Ïåøòà"
Production company
printing-house "Peshta"
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
11-2003

 

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