| | êíèæíûé êëóá "×à-Ùà"
K-1-16 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû
êíèæíûé êëóá "×à-Ùà"
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Title of work
book club "Cha-Sha"
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Ðåêëàìîäàòåëü
ÇÀÎ "Ýòàæ"
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Advertiser
ZAO "Etazh"
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
êîíöåïöèÿ ïîçèöèîíèðîâàíèÿ è ïðîäâèæåíèÿ êíèæíîãî êëóáà
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Product, service to be advertised
conception and promotion for book club
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ñëîãàí: "Êíèãè äëÿ âñåõ, ëþáîãî , êàæäîãî". Ïîçèöèîíèðîâàíèå êíèæíîãî ìàãàçèíà êàê êëóá. Âî âñåõ ðåêëàìíî-èíôîðìàöèîííûõ ìàòåðèàëàõ èñïîëüçóþòñÿ îáðàçû ÷èòàþùèõ ëþäåé, êîòîðûå âûïîëíåíû â òåõíèêå èìèòèðóþùåé ðèñóíêè íà ïîëÿõ òåòðàäè. Äåâî÷êà ñ êîñè÷êàìè, ïîýò, ñòóäåíò, êòî-òî ñ ëûñèíîé è êòî-òî ñ èðîêåçîì -âñå óâëå÷åíû ÷òåíèåì. Ðåêëàìíûå êîììóíèêàöèè âûñòðîåíû ñ ó÷åòîì ìàëîãî áþäæåòà è ìàêñèìàëüíî èñïîëüçóþò âîçìîæíîñòè êëóáà.
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Àâòîð èäåè
Ñâåòëàíà Øêëÿåâà
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Author of idea
Svetlana Shklyaeva
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Òâîð÷åñêèé ðóêîâîäèòåëü
Àííà Ìóõèíà
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Creative manager
Anna Muhina
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Êîïèðàéòåð
Ñâåòëàíà Øêëÿåâà
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Copywriter
Svetlana Shklyaeva
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Àðò-äèðåêòîð
Ñâåòëàíà Øêëÿåâà
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Art-director
Svetlana Shklyaeva
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Äèçàéíåð
Ñâåòëàíà Øêëÿåâà
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Designer
Svetlana Shklyaeva
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Ìåäèà-äèðåêòîð
Àííà Ìóõèíà
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Media-director
Anna Muhina
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Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Àíàòîëèé Ìóõèí
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Account / Brand / BTL manager
Anatoly Muhin
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
òèïîãðàôèÿ "Ïåøòà"
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Production company
printing-house "Peshta"
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
11-2003
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