| | Áóêëåò "Íàêëåé… è æèçíü èçìåíèòñÿ"
D-5-24 Ìíîãîñòðàíè÷íûå èçäàíèÿ: áóêëåò, êàòàëîã, ãîäîâîé îò÷åò: |
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Íàçâàíèå ðàáîòû
Áóêëåò "Íàêëåé… è æèçíü èçìåíèòñÿ"
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Title of work
Booklet “Stick it on… and your life will change”
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Ðåêëàìîäàòåëü
òèïîãðàôèÿ "Ïåøòà"
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Advertiser
printing-house "Peshta"
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Óñëóãà ïå÷àòè íà ñàìîêëåÿùåéñÿ ïëåíêå
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Product, service to be advertised
Service to print on film
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
 ïðîñòîé ôîðìå ïîêàçàòü êàê ìîæíî èçìåíèòü èìèäæ èëè ñèòóàöèþ, èñïîëüçóÿ íàêëåéêè òèïîãðàôèè. Ðàçëè÷íûå ñïîñîáû ïå÷àòè è ìàòåðèàëû äåìîíñòðèðóþòñÿ íàãëÿäíî è ïðîâîöèðóþò îïðîáîâàòü èõ íà äåëå. Âñå ñîïðîâîæäàåòñÿ ñëîãàíîì “Íàêëåé… è æèçíü èçìåíèòüñÿ!”, êîòîðûé èñïîëüçîâàëñÿ âî âñåé âûñòàâî÷íîé ýêñïîçèöèè.
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Slogan, description of creative idea
A booklet for the printing-house “Peshta”
The booklet has been developed for the promotion of the printing services on self-adhesive film in the complex of the exhibition. The printing-house has set the task to make the booklet in the way that it will help to be distinguished among exhibitors, and the booklet itself would be taken as a souvenir.
How one can change an image or a situation in a simple form of a game using the labels produced by the printing-house. Different types of print and materials are demonstrated visually and tempt to try them in practice. The slogan of the booklet is “Stick it on.. and your life will change”, which is used throughout the exposition.
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Àâòîð èäåè
Ñâåòëàíà Øêëÿåâà
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Author of idea
Svetlana Shklyaeva
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Òâîð÷åñêèé ðóêîâîäèòåëü
Àííà Ìóõèíà
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Creative manager
Anna Muhina
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Êîïèðàéòåð
Àííà Êîñòèöèíà
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Copywriter
Anna Kosticina
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Àðò-äèðåêòîð
Ñâåòëàíà Øêëÿåâà
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Art-director
Svetlana Shklyaeva
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Äèçàéíåð
Ñâåòëàíà Øêëÿåâà
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Designer
Svetlana Shklyaeva
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Ôîòîãðàô
Èãîðü ×åõîìîâ
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Photographer
Igor Chehomov
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
òèïîãðàôèÿ "Ïåøòà"
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Production company
printing house "Peshta"
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
02-2003
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