| Gillette 2 Íàöèîíàëüíûé Ïðîìîóøåí “Íå æàëåé ñòàðîå, âûèãðàâàé íîâîå!” B-1-8 Àêöèè ïî ñòèìóëèðîâàíèþ ñáûòà, ïðîäàæ: ñýìïëèíãè, ðîçûãðûøè ïðèçîâ, äåìîíñòðàöèè ïðåèìóùåñòâ è ò.ä. |
|
|
|
Íàçâàíèå ðàáîòû Gillette 2 Íàöèîíàëüíûé Ïðîìîóøåí “Íå æàëåé ñòàðîå, âûèãðàâàé íîâîå!”
|
Title of work Gillette 2 National promotion "Do not "
|
|
Ðåêëàìîäàòåëü Gillette
|
Advertiser Gillette
|
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà îäíîðàçîâûå ñòàíêè Gillette2
|
Product, service to be advertised Gillette 2 razors
|
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Íàöèîíàëüíûé ðîçûãðûø “ñîáåðè, âûøëè è âûèãðàé” ñ ìíîãîóðîâíåâîé ãðàäàöèåé ïðèçîâ.
Óíèêàëüíîñòü - ó÷àñòíèêè ïðèñûëàëè ñòàðûå èñïîëüçîâàíûå ñòàíêè ëþáîé ìàðêè âìåñòå ñ óïàêîâêîé îò íîâîãî ñòàíêà G2.
Ðàçûãðûâàëîñü 2222 ïðèçà -êîððåëÿöèÿ ñ äâîéêîé.
|
Slogan, description of creative idea National draw "collect, send and win" with a multilevel gradation of prizes. Originality of the action - participants sended used razors of any Trade mark with the package from G2 razors.
2222 prizes were drawn - correlation with 2.
|
Àâòîð èäåè êîëëåêòèâ Òàëàíà: Èðèíà Íîâèêîâà, Èâåòòà Äåëèêàòíàÿ, Èðèíà Ìàêàðåíêî
|
Author of idea Talan collective: Irina Novikova, Ivetta Delikatnaya, Irina Makarenko,
|
Òâîð÷åñêèé ðóêîâîäèòåëü Èðèíà Íîâèêîâà
|
Creative manager Irina Novikiva
|
|
|
|
|
|
|
|
|
|
|
|
|
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 04-2003
|