| | Gillette 2 Íàöèîíàëüíûé Ïðîìîóøåí “Íå æàëåé ñòàðîå, âûèãðàâàé íîâîå!”
B-1-8 Àêöèè ïî ñòèìóëèðîâàíèþ ñáûòà, ïðîäàæ: ñýìïëèíãè, ðîçûãðûøè ïðèçîâ, äåìîíñòðàöèè ïðåèìóùåñòâ è ò.ä. |
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Íàçâàíèå ðàáîòû
Gillette 2 Íàöèîíàëüíûé Ïðîìîóøåí “Íå æàëåé ñòàðîå, âûèãðàâàé íîâîå!”
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Title of work
Gillette 2 National promotion "Do not "
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Ðåêëàìîäàòåëü
Gillette
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Advertiser
Gillette
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
îäíîðàçîâûå ñòàíêè Gillette2
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Product, service to be advertised
Gillette 2 razors
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Íàöèîíàëüíûé ðîçûãðûø “ñîáåðè, âûøëè è âûèãðàé” ñ ìíîãîóðîâíåâîé ãðàäàöèåé ïðèçîâ.
Óíèêàëüíîñòü - ó÷àñòíèêè ïðèñûëàëè ñòàðûå èñïîëüçîâàíûå ñòàíêè ëþáîé ìàðêè âìåñòå ñ óïàêîâêîé îò íîâîãî ñòàíêà G2.
Ðàçûãðûâàëîñü 2222 ïðèçà -êîððåëÿöèÿ ñ äâîéêîé.
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Slogan, description of creative idea
National draw "collect, send and win" with a multilevel gradation of prizes. Originality of the action - participants sended used razors of any Trade mark with the package from G2 razors.
2222 prizes were drawn - correlation with 2.
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Àâòîð èäåè
êîëëåêòèâ Òàëàíà: Èðèíà Íîâèêîâà, Èâåòòà Äåëèêàòíàÿ, Èðèíà Ìàêàðåíêî
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Author of idea
Talan collective: Irina Novikova, Ivetta Delikatnaya, Irina Makarenko,
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Òâîð÷åñêèé ðóêîâîäèòåëü
Èðèíà Íîâèêîâà
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Creative manager
Irina Novikiva
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
04-2003
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