| | Õàéíö ïðåäóïðåæäàåò! – íýê-ëýéáëû äëÿ ïðîìî-àêöèè ëèíåéêè ñîóñîâ Õàéíö
D-7-10 POS-ìàòåðèàëû: ñòèêåðû, øåëô-òîëêåðû è ò.ä. |
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Íàçâàíèå ðàáîòû
Õàéíö ïðåäóïðåæäàåò! – íýê-ëýéáëû äëÿ ïðîìî-àêöèè ëèíåéêè ñîóñîâ Õàéíö
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Title of work
Heinz's warning - neck-labels for Heinz's souces line
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Ðåêëàìîäàòåëü
Heinz
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Advertiser
Heinz
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
ëèíåéêà ñîóñîâ Heinz
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Product, service to be advertised
Heinz' s souces line
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Çàäà÷à äàííîãî ïðîåêòà – âûäåëåíèå ëèíåéêè ñîóñîâ Õàéíö íà ïîëêàõ ìàãàçèíîâ, ïðèâëå÷åíèÿ âíèìàíèÿ ïîêóïàòåëÿ âíåøíèì âèäîì è íåîæèäàííûì ñîäåðæàíèåì.
Êîíöåïöèÿ: Çà îñíîâíóþ èäåþ âçÿòà òåìà ïðåäîñòåðåæåíèÿ î ÷åì-ëèáî, â äàííîì ñëó÷àå – î íåîæèäàííûõ è íåâåðîÿòíûõ ñâîéñòâàõ ïðîäóêòà. Âûáðàí âèçóàëüíûé îáðàç â ñòèëå ïðåäóïðåæäàþùèõ äîðîæíûõ çíàêîâ. Óçíàâàåìàÿ ôîðìà ñ íîâûì ñîäåðæàíèåì, ïðîäèêòîâàííûì íàçâàíèåì êîíêðåòíîãî ïðîäóêòà.
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Slogan, description of creative idea
Goals: marking out Heinz's souces line on the shopping shelfs, attraction of customers attention by unexpected appearance and message.
Concept: the idea is based on warnings; in that case we warn about incredible characteristics of the product. Visual is based on warning signs form. Familiar form becomes new sence depending on products name
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Àâòîð èäåè
Åãîð Àðèñòàêåñÿí
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Author of idea
Egor Aristakesyan
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Òâîð÷åñêèé ðóêîâîäèòåëü
Íàòàëüÿ Ëàòûøåâà
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Creative manager
Natalia Latysheva
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Êîïèðàéòåð
Ìàðèíà Êîïûëîâà
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Copywriter
Marina Kopylova
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Àðò-äèðåêòîð
Åãîð Àðèñòàêåñÿí
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Art-director
Egor Aristakesyan
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Äèçàéíåð
Åãîð Àðèñòàêåñÿí
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Designer
Egor Aristakesyan
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
02-2004
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