| Ïåðâåðíèòå ñòðàíèöó è âû óâèäèòå íà 30% áîëüøå P-6-4 Áûòîâàÿ è îðãòåõíèêà, ñðåäñòâà è óñëóãè ñâÿçè |
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Íàçâàíèå ðàáîòû Ïåðâåðíèòå ñòðàíèöó è âû óâèäèòå íà 30% áîëüøå
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Title of work Turn the page and see 30% more
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Ðåêëàìîäàòåëü Samsung Electronics
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Advertiser Samsung Electronics
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà ÝËÒ ìîíèòîðû MagicBright Samsung
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Product, service to be advertised Samsung MagicBright CRT-displays
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ðåêëàìíûé îáðàç ñîñòîèò èç äâóõ ñòðàíèö: êðàñíàÿ ïðîçðà÷íàÿ ïëåíêà è èìèäæåâàÿ ïîëîñà. Ïåðåâîðà÷èâàÿ ïëåíêó ïîòðåáèòåëü âèäèò íîâûå èëëþñòðàòèâíûå ýëåìåíòû ðåêëàìíîé ïîëîñû, êîòîðûå ðàñêðûâàþò ïðåéìóùåñòâà ðåêëàìèðóåìîãî òîâàðà.
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Slogan, description of creative idea The image includes two-page advertisement: transparent red film and image layout. While turning the page customer sees illustrative elements of advertising layout that uncover the benefits of the product advertised.
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Àâòîð èäåè Îêñàíà Ïðîêîï÷óê
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Author of idea Oksana Prokopchuk
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Òâîð÷åñêèé ðóêîâîäèòåëü Êîíñòàíòèí Êóçíåöîâ
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Creative manager Konstantin Kuznetsov
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Êîïèðàéòåð Îêñàíà Ïðîêîï÷óê
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Copywriter Oksana Prokopchuk
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Àðò-äèðåêòîð Îêñàíà Ïðîêîï÷óê
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Art-director Oksana Prokopchuk
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Äèçàéíåð Îêñàíà Ïðîêîï÷óê
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Designer Oksana Prokopchuk
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ Dialla Communications
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Production company Dialla Communications
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 01-2004
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