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B-2-22 Îðãàíèçàöèÿ ðåêëàìíûõ ìåðîïðèÿòèé è ñïîíñîðñòâî: ïðàçäíèêè, êîíôåðåíöèè, ñåìèíàðû, ïðåçåíòàöèè, è ò.ä. |
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Íàçâàíèå ðàáîòû
burnûå íî÷êè
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Title of work
burnûå íî÷êè
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Ðåêëàìîäàòåëü
The Coca-Cola Company
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Advertiser
The Coca-Cola Company
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
burn
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Product, service to be advertised
burn
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
ïîïóëÿðèçàöèÿ êóëüòóðû ïîòðåáëåíèÿ ýíåðãåòè÷åñêîãî íàïèòêà burn ïóòåì ñîçäàíèÿ òåëåâèçèîííîé ïðîãðàììû î êëóáàõ è íî÷íîé æèçíè
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Slogan, description of creative idea
burn popularization through special TV show about clubbing and nightlife creation
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Àâòîð èäåè
OgilvyOne è Â.Êîâàëü
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Author of idea
OgilvyOne and V.Koval
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Òâîð÷åñêèé ðóêîâîäèòåëü
Â.Êîâàëü
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Creative manager
V.Koval
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Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Ðîìàí Áåëåâåðÿ
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Account / Brand / BTL manager
Roman Beleverya
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
OgilvyOne + M1
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Production company
OgilvyOne + M1
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
07-2003
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