| | PR-ïîääåðæêà ïðåìüåðíîãî ïîêàçà ôèëüìà "Àíòèêèëëåð-2" â Êèåâå
B-4-5 Êîììåð÷åñêèå PR ïðîåêòû |
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Íàçâàíèå ðàáîòû
PR-ïîääåðæêà ïðåìüåðíîãî ïîêàçà ôèëüìà "Àíòèêèëëåð-2" â Êèåâå
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Title of work
PR-support of premier screening of film "Antikiller-2" in Kiev
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Ðåêëàìîäàòåëü
Panasonic
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Advertiser
Panasonic
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Êîíöåïöèÿ ìîáèëüíîé êîììóíèêàöèè îò êîìïàíèè Panasonic – «Ìîáèëüíàÿ ôîòîêàìåðà»
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Product, service to be advertised
The concept of mobile communications from Panasonic - "Mobile camera"
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Íàðàâíå ñ ãëàâíûìè äåéñòâóþùèìè ëèöàìè òåõíèêà Panasonic ñòàíîâèòñÿ ïîëíîöåííûì ãåðîåì â ôèëüìå è íà ïðåìüåðå. Ïðåìüåðà âêëþ÷àëà â ñåáÿ ïðåññ-ïîêàç, ïðåññ-êîíôåðåíöèþ ñî ñúåìî÷íîé ãðóïïîé è ïðåäñòàâèòåëåì Panasonic, ïðåìüåðíûé ïîêàç äëÿ çðèòåëåé è after-party äëÿ VIP-ãîñòåé. Íà ïîêàçå áûëè ðàçûãðàíû äâà ìîáèëüíûõ òåëåôîíà ñ ôîòîêàìåðîé - Panasonic–GD87 è òðè Panasonic–GD55. Ïðåìüåðà îñâåùàëàñü íà Ò è â ïðåññå.
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Slogan, description of creative idea
In film and during premier, technics Panasonic becomes the high-grade hero on the same level with main characters. The opening night included press-screening, press conference with a film crew and
Panasonic's representative, premier screening for spectators and after-party for VIP-guests.
On premier screening were played 2 mobile phones Panasonic GD87 with camera and 3 mobile phones Panasonic GD-55.
Coverage of the premier was also organized on TV and press.
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Àâòîð èäåè
KEY Communications, SPN Granat (Ìîñêâà)
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Author of idea
KEY Communications, SPN Granat (Moscow)
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Òâîð÷åñêèé ðóêîâîäèòåëü
Þëèÿ Åìåëüÿíîâà
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Creative manager
Yuliya Yemelyanova
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Êîïèðàéòåð
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Copywriter
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Àðò-äèðåêòîð
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Art-director
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Äèçàéíåð
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Designer
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Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
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Account / Brand / BTL manager
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
KEY Communications
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Production company
KEY Communications
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
12-2003
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