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  ÔÐÅÍÄÈ - òâîé äðóã è ñîîáùíèê
K-1-13 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.)

 

Íàçâàíèå ðàáîòû
ÔÐÅÍÄÈ - òâîé äðóã è ñîîáùíèê
Title of work
FRIENDY - your friend and confederate
Ðåêëàìîäàòåëü
ÎÀÎ "Ãàëàêòîí"
Advertiser
JSC "GALACTON"
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ñîçäàíèå è âûâîä íà ðûíîê íîâîé äåòñêîé ìàðêè ìîëî÷íûõ ïðîäóêòîâ
Product, service to be advertised
New dairy brand for children creation and launch
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Îðèåíòèðîâàííûé íà äåòåé äðóã è ñîîáùíèê Ôðåíäè - áóìàæíûé øàðèê, êîòîðûé îæèë è ïîñåëèëñÿ íà óïàêîâêå. Âñåãäà ãîòîâ ïðèéòè íà ïîìîùü äåòÿì â òðóäíîé ñèòóàöèè. Ñëîãàí: "Ç ÔÐÅÍIJ - äî ñìà÷íèõ ïðèãîä!"
Slogan, description of creative idea
Created for children, friend and confederate Friendy is a wisp that once came alive and ever since stays on the package. Always ready to come to the rescue of children getting into any sort of trouble. Slogan: "Friendy. Experience the tasty adventure!”
Àâòîð èäåè
Ëåâ Ãîôìàí
Author of idea
Leo Hofmann
Òâîð÷åñêèé ðóêîâîäèòåëü
Ëåâ Ãîôìàí
Creative manager
Leo Hofmann
Ðåæèññåð
Ñåðãåé Ìàñëîáîéùèêîâ - ðîëèêè, Àëëà Çàìàíñêàÿ - ñïåêòàêëü äëÿ øêîë
Director
Serge Maslobojschikov - commercials, Alla Zamanskaya - performance for schools
Ïðîäþñåð
Äìèòðèé Êà÷àíîâ, Êîíñòàíòèí Ñàëàùåíêî
Producer
Dmitry Kachanov, Konstantin Salaschenko
Îïåðàòîð
Þðèé Áàðñóê
Cameraman
Uri Barsuk
Êîïèðàéòåð
Òàòüÿíà Øêóðåíêî
Copywriter
Tatjana Shkurenko
Àðò-äèðåêòîð
Àííà Ïàëàìàð÷óê
Art-director
Anna Palamarchuk
Äèçàéíåð
Äìèòðèé Ëèñåíáàðä - àíèìàöèÿ
Designer
Dmitry Lisenbard - cartoons
Çâóêîðåæèññåð
Ïòåðîäàêøí Ñàóíä
Sound producer
Pteroduction Sound
Êîìïîçèòîð/àðàíæèðîâùèê
Ïòåðîäàêøí Ñàóíä
Composer/arranger
Pteroduction Sound
Äèêòîðû/âîêàë
Èëüÿ Ïåòðè÷åíêî
Announcers/vocalist
Ilja Petrichenko
Ìåäèà-äèðåêòîð
Àëëà Êèáåö, Media-Kit
Media-director
Alla Kibets, Media-Kit
Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
ÂèêòîðèÿÌàêàðîâà Íàäåæäà ÀíäðèàíîâàÅëåíà Êèì
Account / Brand / BTL manager
Victoria MakarovaNadezhda AndrianovaElena Kim
Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Àäðåíàëèí Áðàçåðç, Ìåíòàë Äðàéâ Ñòóäèî
Production company
Adrenaline Brothers, Mental Drive Studio
Äðóãèå
Êîìïüþòåðíàÿ àíèìàöèÿ - Àëåêñåé Ìîñêàëåíêî; ñöåíàðèé ñïåêòàêëÿ - Àíòîí Ôðèíäëÿíä. Àëëà Çàìàíñêàÿ, Ëåâ Ãîôìàí; ñîçäàíèå êîñòþìîâ äëÿ ñïåêòàêëÿ - Íàäåæäà Êîøìàí
Others
Computer animation -Alexey Moskalenko; Script for perfomance - Anton Frindljand, Alla Zamanskaya, Leo Hofmann; costumes for performance - Nadezhda Koshman
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
10-2003

 

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