| | ÔÐÅÍÄÈ - òâîé äðóã è ñîîáùíèê
K-1-13 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû
ÔÐÅÍÄÈ - òâîé äðóã è ñîîáùíèê
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Title of work
FRIENDY - your friend and confederate
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Ðåêëàìîäàòåëü
ÎÀÎ "Ãàëàêòîí"
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Advertiser
JSC "GALACTON"
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ñîçäàíèå è âûâîä íà ðûíîê íîâîé äåòñêîé ìàðêè ìîëî÷íûõ ïðîäóêòîâ
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Product, service to be advertised
New dairy brand for children creation and launch
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Îðèåíòèðîâàííûé íà äåòåé äðóã è ñîîáùíèê Ôðåíäè - áóìàæíûé øàðèê, êîòîðûé îæèë è ïîñåëèëñÿ íà óïàêîâêå. Âñåãäà ãîòîâ ïðèéòè íà ïîìîùü äåòÿì â òðóäíîé ñèòóàöèè. Ñëîãàí: "Ç ÔÐÅÍIJ - äî ñìà÷íèõ ïðèãîä!"
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Slogan, description of creative idea
Created for children, friend and confederate Friendy is a wisp that once came alive and ever since stays on the package. Always ready to come to the rescue of children getting into any sort of trouble. Slogan: "Friendy. Experience the tasty adventure!”
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Àâòîð èäåè
Ëåâ Ãîôìàí
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Author of idea
Leo Hofmann
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Òâîð÷åñêèé ðóêîâîäèòåëü
Ëåâ Ãîôìàí
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Creative manager
Leo Hofmann
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Ðåæèññåð
Ñåðãåé Ìàñëîáîéùèêîâ - ðîëèêè, Àëëà Çàìàíñêàÿ - ñïåêòàêëü äëÿ øêîë
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Director
Serge Maslobojschikov - commercials, Alla Zamanskaya - performance for schools
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Ïðîäþñåð
Äìèòðèé Êà÷àíîâ, Êîíñòàíòèí Ñàëàùåíêî
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Producer
Dmitry Kachanov, Konstantin Salaschenko
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Îïåðàòîð
Þðèé Áàðñóê
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Cameraman
Uri Barsuk
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Êîïèðàéòåð
Òàòüÿíà Øêóðåíêî
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Copywriter
Tatjana Shkurenko
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Àðò-äèðåêòîð
Àííà Ïàëàìàð÷óê
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Art-director
Anna Palamarchuk
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Äèçàéíåð
Äìèòðèé Ëèñåíáàðä - àíèìàöèÿ
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Designer
Dmitry Lisenbard - cartoons
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Çâóêîðåæèññåð
Ïòåðîäàêøí Ñàóíä
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Sound producer
Pteroduction Sound
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Êîìïîçèòîð/àðàíæèðîâùèê
Ïòåðîäàêøí Ñàóíä
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Composer/arranger
Pteroduction Sound
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Äèêòîðû/âîêàë
Èëüÿ Ïåòðè÷åíêî
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Announcers/vocalist
Ilja Petrichenko
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Ìåäèà-äèðåêòîð
Àëëà Êèáåö, Media-Kit
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Media-director
Alla Kibets, Media-Kit
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Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
ÂèêòîðèÿÌàêàðîâà Íàäåæäà ÀíäðèàíîâàÅëåíà Êèì
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Account / Brand / BTL manager
Victoria MakarovaNadezhda AndrianovaElena Kim
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Àäðåíàëèí Áðàçåðç, Ìåíòàë Äðàéâ Ñòóäèî
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Production company
Adrenaline Brothers, Mental Drive Studio
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Äðóãèå
Êîìïüþòåðíàÿ àíèìàöèÿ - Àëåêñåé Ìîñêàëåíêî;
ñöåíàðèé ñïåêòàêëÿ - Àíòîí Ôðèíäëÿíä. Àëëà Çàìàíñêàÿ, Ëåâ Ãîôìàí;
ñîçäàíèå êîñòþìîâ äëÿ ñïåêòàêëÿ - Íàäåæäà Êîøìàí
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Others
Computer animation -Alexey Moskalenko;
Script for perfomance - Anton Frindljand, Alla Zamanskaya, Leo Hofmann;
costumes for performance - Nadezhda Koshman
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
10-2003
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