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  Êîðïîðàòèâíàÿ ãàçåòà äëÿ òîðãîâîé ñåòè DÖ
D-5-45 Ìíîãîñòðàíè÷íûå èçäàíèÿ: áóêëåò, êàòàëîã, ãîäîâîé îò÷åò:

 

Íàçâàíèå ðàáîòû
Êîðïîðàòèâíàÿ ãàçåòà äëÿ òîðãîâîé ñåòè DÖ
Title of work
Corporate newspaper for DC retail chain
Ðåêëàìîäàòåëü
Òîðãîâàÿ ñåòü DÖ
Advertiser
DC retail ñðain
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
êîðïîðàòèâíàÿ êóëüòóðà
Product, service to be advertised
Corporate culture
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Êîðïîðàòèâíàÿ ãàçåòà "Âìåñòå!", íàïðàâëåííàÿ íà ñîòðóäíèêîâ. Öåëü: äîíåñåíèå äî ïåðñîíàëà ñòðàòåãèè è ìèññèè êîìïàíèè; îðãàíèçàöèÿ èíòåðàêòèâíîé ñâÿçè ñ ðåãèîíàìè; ïðîáóäèòü èíòåðåñ ñîòðóäíèêîâ êî âíóòðåííåé æèçíè êîìïàíèè è ñòèìóëèðîâàòü èõ ê ó÷àñòèþ â íåé; ñîçäàòü è óêðåïèòü êîðïîðàòèâíûé äóõ.
Slogan, description of creative idea
The corporate newspaper "Vmeste!" (Together!) directed on employees. The purpose: to inform up to the staff strategy and mission of the company;the organization of interactive communication with regions to temper interest of employees to an internal life of the company and to stimulate them to participate in it; to create and strengthen a corporate spirit.
Àâòîð èäåè
Íàòàëüÿ Ñîêîëèêîâà
Author of idea
Natalia Sokolikova
Òâîð÷åñêèé ðóêîâîäèòåëü
Àëåíà Ñåìåíîâà
Creative manager
Alena Semenova
Êîïèðàéòåð
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Copywriter
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Àðò-äèðåêòîð
Àëåíà Ñåìåíîâà
Art-director
Alena Semenova
Äèçàéíåð
Àíäðåé Íåñòåðóê
Designer
Andrej Nesteruk
Ôîòîãðàô
---
Photographer
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
KEY Communications
Production company
KEY Communications
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
04-2004

 

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