| | Êîðïîðàòèâíàÿ ãàçåòà äëÿ òîðãîâîé ñåòè DÖ
D-5-45 Ìíîãîñòðàíè÷íûå èçäàíèÿ: áóêëåò, êàòàëîã, ãîäîâîé îò÷åò: |
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Íàçâàíèå ðàáîòû
Êîðïîðàòèâíàÿ ãàçåòà äëÿ òîðãîâîé ñåòè DÖ
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Title of work
Corporate newspaper for DC retail chain
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Ðåêëàìîäàòåëü
Òîðãîâàÿ ñåòü DÖ
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Advertiser
DC retail ñðain
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
êîðïîðàòèâíàÿ êóëüòóðà
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Product, service to be advertised
Corporate culture
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Êîðïîðàòèâíàÿ ãàçåòà "Âìåñòå!", íàïðàâëåííàÿ íà ñîòðóäíèêîâ.
Öåëü: äîíåñåíèå äî ïåðñîíàëà ñòðàòåãèè è ìèññèè êîìïàíèè; îðãàíèçàöèÿ èíòåðàêòèâíîé ñâÿçè ñ ðåãèîíàìè; ïðîáóäèòü èíòåðåñ ñîòðóäíèêîâ êî âíóòðåííåé æèçíè êîìïàíèè è ñòèìóëèðîâàòü èõ ê ó÷àñòèþ â íåé; ñîçäàòü è óêðåïèòü êîðïîðàòèâíûé äóõ.
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Slogan, description of creative idea
The corporate newspaper "Vmeste!" (Together!) directed on employees.
The purpose: to inform up to the staff strategy and mission of the company;the organization of interactive communication with regions
to temper interest of employees to an internal life of the company and to stimulate them
to participate in it; to create and strengthen a corporate spirit.
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Àâòîð èäåè
Íàòàëüÿ Ñîêîëèêîâà
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Author of idea
Natalia Sokolikova
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Òâîð÷åñêèé ðóêîâîäèòåëü
Àëåíà Ñåìåíîâà
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Creative manager
Alena Semenova
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Êîïèðàéòåð
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Copywriter
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Àðò-äèðåêòîð
Àëåíà Ñåìåíîâà
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Art-director
Alena Semenova
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Äèçàéíåð
Àíäðåé Íåñòåðóê
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Designer
Andrej Nesteruk
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Ôîòîãðàô
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Photographer
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
KEY Communications
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Production company
KEY Communications
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
04-2004
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