| Êîðïîðàòèâíàÿ ãàçåòà äëÿ òîðãîâîé ñåòè DÖ D-5-45 Ìíîãîñòðàíè÷íûå èçäàíèÿ: áóêëåò, êàòàëîã, ãîäîâîé îò÷åò: |
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Íàçâàíèå ðàáîòû Êîðïîðàòèâíàÿ ãàçåòà äëÿ òîðãîâîé ñåòè DÖ
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Title of work Corporate newspaper for DC retail chain
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Ðåêëàìîäàòåëü Òîðãîâàÿ ñåòü DÖ
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Advertiser DC retail ñðain
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà êîðïîðàòèâíàÿ êóëüòóðà
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Product, service to be advertised Corporate culture
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Êîðïîðàòèâíàÿ ãàçåòà "Âìåñòå!", íàïðàâëåííàÿ íà ñîòðóäíèêîâ.
Öåëü: äîíåñåíèå äî ïåðñîíàëà ñòðàòåãèè è ìèññèè êîìïàíèè; îðãàíèçàöèÿ èíòåðàêòèâíîé ñâÿçè ñ ðåãèîíàìè; ïðîáóäèòü èíòåðåñ ñîòðóäíèêîâ êî âíóòðåííåé æèçíè êîìïàíèè è ñòèìóëèðîâàòü èõ ê ó÷àñòèþ â íåé; ñîçäàòü è óêðåïèòü êîðïîðàòèâíûé äóõ.
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Slogan, description of creative idea The corporate newspaper "Vmeste!" (Together!) directed on employees.
The purpose: to inform up to the staff strategy and mission of the company;the organization of interactive communication with regions
to temper interest of employees to an internal life of the company and to stimulate them
to participate in it; to create and strengthen a corporate spirit.
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Àâòîð èäåè Íàòàëüÿ Ñîêîëèêîâà
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Author of idea Natalia Sokolikova
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Òâîð÷åñêèé ðóêîâîäèòåëü Àëåíà Ñåìåíîâà
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Creative manager Alena Semenova
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Êîïèðàéòåð -
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Copywriter -
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Àðò-äèðåêòîð Àëåíà Ñåìåíîâà
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Art-director Alena Semenova
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Äèçàéíåð Àíäðåé Íåñòåðóê
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Designer Andrej Nesteruk
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Ôîòîãðàô ---
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Photographer ---
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ KEY Communications
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Production company KEY Communications
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 04-2004
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