| Ðåêëàìíàÿ àêöèÿ Âêëþ÷àéñÿ! K-1-8 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
|
|
|
Íàçâàíèå ðàáîòû Ðåêëàìíàÿ àêöèÿ Âêëþ÷àéñÿ!
|
Title of work Advertising action Turn On!
|
|
Ðåêëàìîäàòåëü Îäåññîáëýíåðãî
|
Advertiser Odessoblenergo
|
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà ýëåêòðè÷åñòâî
|
Product, service to be advertised electrisity
|
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Àêöèÿ ïðîáóæäåíèÿ äîáðîé ñîâåñòè
|
Slogan, description of creative idea Goodwill action
|
Àâòîð èäåè Ïîáåäà
|
Author of idea Pobeda
|
Òâîð÷åñêèé ðóêîâîäèòåëü Ìèõàèë Ãðèí÷åíêî
|
Creative manager Mikhail Grinchenko
|
|
|
|
|
|
|
Êîïèðàéòåð Þëèÿ Âåðáà, Ñåðãåé Óñàòåíêî
|
Copywriter Julia Verba, Sergey Usatenko
|
Àðò-äèðåêòîð Àëåêñàíäð Êóäèí
|
Art-director Alexander Kudin
|
Äèçàéíåð Àëåêñàíäð Êóäèí, Àëåêñàíäð Äðîáèíêèí, Àëåêñåé Áè÷óêèí
|
Designer Alexander Kudin, Alexander Drobinkin, Alexey Bichukin
|
|
|
|
|
|
|
|
|
|
|
Ìåäèà-äèðåêòîð Âèêòîðèÿ Ñîñíèíà
|
Media-director Viktoria Sosnina
|
Ýêêàóíò / áðåíä / BTL- ìåíåäæåð Ñâåòëàíà Êóäðÿâöåâà
|
Account / Brand / BTL manager Svetlana Kudriavtseva
|
|
|
Äðóãèå õóäîæíèê Äìèòðèé Ñûòíèêîâ, ìåíåäæåðû Äåíèñ Ïàâëîâñêèé, Íàòàëüÿ Áèëÿíñêàÿ
|
Others artist Dmitry Sytnikov, menedger Denis Pavlovsky, Natalia Bilianskaya
|
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 09-2003
|