| | Çàïóñê ïèâà Àðñåíàë
K-1-22 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû
Çàïóñê ïèâà Àðñåíàë
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Title of work
Launch of Arsenal Beer
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Ðåêëàìîäàòåëü
ÁÁÕ Óêðàèíà
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Advertiser
BBH Ukraine
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
ïèâî Àðñåíàë
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Product, service to be advertised
Arsenal beer
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ïèâî íàñòîÿùèõ ìóæ÷èí
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Àâòîð èäåè
Ìàêñèìà Êèåâ
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Author of idea
Maxima Kiev
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Òâîð÷åñêèé ðóêîâîäèòåëü
À. Ðîäèîíîâ
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Creative manager
A. Rodionov
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Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Ïàâåë Íèêèòèí
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Account / Brand / BTL manager
Pavel Nikitin
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
11-2003
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