| Çàïóñê ïèâà Àðñåíàë K-1-22 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
|
|
|
Íàçâàíèå ðàáîòû Çàïóñê ïèâà Àðñåíàë
|
Title of work Launch of Arsenal Beer
|
|
Ðåêëàìîäàòåëü ÁÁÕ Óêðàèíà
|
Advertiser BBH Ukraine
|
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà ïèâî Àðñåíàë
|
Product, service to be advertised Arsenal beer
|
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ïèâî íàñòîÿùèõ ìóæ÷èí
|
|
Àâòîð èäåè Ìàêñèìà Êèåâ
|
Author of idea Maxima Kiev
|
Òâîð÷åñêèé ðóêîâîäèòåëü À. Ðîäèîíîâ
|
Creative manager A. Rodionov
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Ýêêàóíò / áðåíä / BTL- ìåíåäæåð Ïàâåë Íèêèòèí
|
Account / Brand / BTL manager Pavel Nikitin
|
|
|
|
|
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 11-2003
|