| | Áóìàæíûé ïàêåò è ñïè÷êè äëÿ ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»
D-1-43d Ôèðìåííûé ñòèëü, âèçèòêà, ôèðìåííûé áëàíê, êîíâåðò |
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Íàçâàíèå ðàáîòû
Áóìàæíûé ïàêåò è ñïè÷êè äëÿ ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»
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Title of work
Paper bag and matches of restaurant “REPORTER”
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Êîðïîðàòèâíûé ñòèëü ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»/Corporate style of restaurant “REPORTER”
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Ðåêëàìîäàòåëü
Ðåñòîðàí «ÐÅÏÎÐÒ¨ÐÚ»
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Advertiser
Restaurant “REPORTER”
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ðåñòîðàí
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Product, service to be advertised
Restaurant
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Äèçàéí ïàêåòà äëÿ áëþä íàâûíîñ îñíîâàí íà ðåòðî-ôîòîãðàôèÿõ, ãëàâåíñòâóþùèõ â âèçóàëüíîé ñòèëèñòèêå çàâåäåíèÿ. Òåêñò «ÃÎÐß×ÈÅ ÍÎÂÎÑÒÈ» óêàçûâàåò íà ïðåäíàçíà÷åíèå ïàêåòà: äîíîñèòü äî ëþäåé ãîðÿ÷èå ðåñòîðàííûå áëþäà, ðàäîâàòü ñâåæèì âêóñîì è âïå÷àòëåíèÿìè.
Ïðèäåðæèâàòüñÿ åäèíîé ñòèëèñòèêè â ìåëü÷àéøèõ äåòàëÿõ – çàëîã óñïåõà ëþáîãî ðåñòîðàíà. Ñïè÷êè «ÐÅÏÎÐÒ¨ÐÀ» âûïîëíåíû â òîé æå ìàíåðå, ÷òî è îñòàëüíûå ýëåìåíòû ôèðìåííîãî ñòèëÿ. Îðèãèíàëüíàÿ ôîðìà êîðîáêà è õàðàêòåðíûé ïåðñîíàæ ñ ôîòîàïïàðàòîì íà ëèöåâîé ñòîðîíå, ïðèäàþò ñïè÷êàì ñâîéñòâà ðàðèòåòíîãî ïðåäìåòà. À ñëîãàí – ÂÍÈÌÀÍÈÅ, ÂÑÏÛØÊÀ! – îòñûëàåò ê íàçâàíèþ ðåñòîðàíà.
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Slogan, description of creative idea
Paper bag for carrying out restaurant dishes is based on retro-photographs being supreme in the restaurant visual style. Title “HOT NEWS” points to the use of the bag: to bring restaurant hot dishes to people, to gladden with fresh taste and impressions.
Holding to the same style in smallest details is a key to a restaurant success. “REPORTER” matches are realized in the same manner as the rest of the corporate style elements. An original shape of the box and a typical character with a photo-camera on the front side make the box look like a rarity item. The slogan – ATTENTION, FLASHLIGHT! – refers to the restaurant name.
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Àâòîð èäåè
Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”.
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Author of idea
“USP” creative team.
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Òâîð÷åñêèé ðóêîâîäèòåëü
Âèòàëèé Óëèöêèé
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Creative manager
Vitaliy Ulitskiy
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Êîïèðàéòåð
Ìèõàèë Ñòåïàíñêèé
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Copywriter
Mikhail Stepanskiy
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Àðò-äèðåêòîð
Íàòàëèÿ Ãîðîøêî
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Art-director
Natalia Goroshko
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Äèçàéíåð
Íàòàëèÿ Èâàùóê
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Designer
Natalia Ivashchuk
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
08-2003
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