| | VIP-êàðòî÷êà, õîëäåð äëÿ VIP-êàðòî÷êè, àíêåòà ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»
D-1-43b Ôèðìåííûé ñòèëü, âèçèòêà, ôèðìåííûé áëàíê, êîíâåðò |
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Íàçâàíèå ðàáîòû
VIP-êàðòî÷êà, õîëäåð äëÿ VIP-êàðòî÷êè, àíêåòà ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»
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Title of work
VIP-card, holder for VIP-card, questionnaire of restaurant “REPORTER”
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Êîðïîðàòèâíûé ñòèëü ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»/Corporate style of restaurant “REPORTER”
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Ðåêëàìîäàòåëü
Ðåñòîðàí «ÐÅÏÎÐÒ¨ÐÚ»
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Advertiser
Restaurant “REPORTER”
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ðåñòîðàí
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Product, service to be advertised
Restaurant
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Íàçâàíèå äèñêîíòíîé êàðòî÷êè «ÊËÓÁ ÃÈÃÀÍÒÑÊÈÕ ÂÎÇÌÎÆÍÎÑÒÅÉ» ñâèäåòåëüñòâóåò î âûñîêîì óðîâíå ðåñòîðàíà «ÐÅÏÎÐҨл. Êðîìå òîãî, ýòî íàçâàíèå íàïîìèíàåò íàì î ñëîãàíå çàâåäåíèÿ íà Áàððèêàäíîé – ÑÂÎÁÎÄÀ ÂÊÓÑÎÂ. Âåäü îáëàäàòåëü îäíîé êàðòî÷êè ïîëó÷àåò ñêèäêó ñðàçó íà òð¸õ óðîâíÿõ: â «Ïèòåéíîì äîìå», â «Êîôåéíå» è â «Ðåñòîðàöèè».
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Slogan, description of creative idea
The name of the discount card “CLUB of GIGANTIC OPORTUNITIES” testifies to a high level of the restaurant. Besides, this title reminds us of the restaurant on Barrikadnaya slogan – FREEDOM OF TASTES. The owner of one card receives a discount on three levels: in “Restoratsia”, “Coffeina” and “Piteiniy Dom”
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Àâòîð èäåè
Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”.
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Author of idea
“USP” creative team.
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Òâîð÷åñêèé ðóêîâîäèòåëü
Âèòàëèé Óëèöêèé
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Creative manager
Vitaliy Ulitskiy
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Êîïèðàéòåð
Àíòîí Ôðèäëÿíä
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Copywriter
Anton Freedland
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Àðò-äèðåêòîð
Íàòàëèÿ Ãîðîøêî
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Art-director
Natalia Goroshko
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Äèçàéíåð
Íàòàëèÿ Èâàùóê
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Designer
Natalia Ivashchuk
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
08-2003
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