| | Êîðïîðàòèâíûé ñòèëü ðåñòîðàíà « ÐÅÏÎÐÒ¨ÐÚ » Ëîãîòèïû: «Ðåñòîðàöèÿ», «Êîôåéíÿ», «Ïèòåéíûé äîì». Êîðïîðàòèâíàÿ âèçèòíàÿ êàðòî÷êà, êîíâåðò è ôèðìåííûé áëàíê.
D-1-43a Ôèðìåííûé ñòèëü, âèçèòêà, ôèðìåííûé áëàíê, êîíâåðò |
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Íàçâàíèå ðàáîòû
Êîðïîðàòèâíûé ñòèëü ðåñòîðàíà « ÐÅÏÎÐÒ¨ÐÚ » Ëîãîòèïû: «Ðåñòîðàöèÿ», «Êîôåéíÿ», «Ïèòåéíûé äîì». Êîðïîðàòèâíàÿ âèçèòíàÿ êàðòî÷êà, êîíâåðò è ôèðìåííûé áëàíê.
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Title of work
Corporate style of restaurant “REPORTER”. Logos: “Restoratsia”, “Coffeina”, “Piteiniy Dom”. Corporate card, corporate envelope, letterhead.
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Êîðïîðàòèâíûé ñòèëü ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»/Corporate style of restaurant “REPORTER”
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Ðåêëàìîäàòåëü
Ðåñòîðàí “ÐÅÏÎÐÒ¨ÐÚ”
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Advertiser
Restaurant “REPORTER”
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ðåñòîðàí
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Product, service to be advertised
Restaurant
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ëîãîòèïû ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»: «Ðåñòîðàöèÿ», «Êîôåéíÿ», «Ïèòåéíûé äîì». Ìèññèÿ ýòèõ êîðïîðàòèâíûõ ñèìâîëîâ – âûãîäíî ðàñêðûòü óíèêàëüíóþ êîíöåïöèþ çàâåäåíèÿ – òð¸õóðîâíåâûé ðåñòîðàí äëÿ ðàçëè÷íûõ ãðóïï êëèåíòîâ. «Ïèòåéíûé äîì» – äëÿ áîðöîâ ñî ñêóêîé è òðåçâîé æèçíüþ, «Êîôåéíÿ» – äëÿ ðîìàíòèêîâ è «Ðåñòîðàöèÿ» – äëÿ öåíèòåëåé ðîñêîøè. Âûïîëíåííûå â ðåòðî-ñòèëèñòèêå, ëîãîòèïû îòëè÷íî äîïîëíÿþò îñíîâíîå íàïèñàíèå – ÐÅÏÎÐÒ¨ÐÚ.
Êîðïîðàòèâíàÿ âèçèòíàÿ êàðòî÷êà, êîíâåðò è ôèðìåííûé áëàíê ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ». Îñíîâíûå ïîçèöèè ôèðìåííîãî ñòèëÿ âûäåðæàíû â îáùåé ðåòðî-ñòèëèñòèêå, ÷òî ïîä÷¸ðêíóòî èñïîëüçîâàíèåì ñîîòâåòñòâóþùèõ ãðàôè÷åñêèõ ýëåìåíòîâ è ÷¸ðíî-áåëûõ ðåòðî-ôîòîãðàôèé.
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Slogan, description of creative idea
Restaurant “REPORTER” logos: “Restoratsia”, “Coffeina”, “Piteiniy Dom”. Mission of these corporate symbols is to beneficially reveal the restaurant unique concept – three-level restaurant for various groups of clients. «Piteiniy Dom» – for boredom and sober life fighters, «Coffeina» – for romantics and «Restoratsia» – for luxury connoisseurs. Realized in retro style the logos perfectly complement the main title – REPORTER.
Corporate card, corporate envelope, letterhead of restaurant “REPORTER” . The main items of corporate style are sustained in general retro style that is underlined with the usage of corresponding graphic elements and black-and-white retro-photographs.
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Àâòîð èäåè
Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”.
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Author of idea
“USP” creative team.
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Òâîð÷åñêèé ðóêîâîäèòåëü
Âèòàëèé Óëèöêèé
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Creative manager
Vitaliy Ulitskiy
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Êîïèðàéòåð
Àíòîí Ôðèäëÿíä
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Copywriter
Anton Freedland
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Àðò-äèðåêòîð
Íàòàëèÿ Ãîðîøêî
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Art-director
Natalia Goroshko
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Äèçàéíåð
Íàòàëüÿ Öûãàíîê,Íàòàëüÿ Èâàùóê
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Designer
Natalia Tciganok, Natalia Ivaschyk
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
08-2003
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