| Îáìîðîê T-8-11 Ïàðôþìåðèÿ, êîñìåòèêà, ñðåäñòâà ëè÷íîé ãèãèåíû, ëåêàðñòâåííûå ïðåïàðàòû, ìåäèöèíñêèå óñëóãè |
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Íàçâàíèå ðàáîòû Îáìîðîê
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Title of work Faint
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Ðåêëàìîäàòåëü Procter & Gamble
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Advertiser Procter & Gamble
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà ñòèðàëüíûå ïîðîøêè Tide, Ariel, Bonux
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Product, service to be advertised Washing powders Tide, Ariel, Bonux
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Àêöèÿ "Ñòèðàëüíàÿ ìàøèíêà â êðåäèò" äëÿ ïîòðåáèòåëåé Tide, Ariel, Bonux, êîòîðûå ñòèðàþò âðó÷íóþ. Íåîæèäàííàÿ àêöèÿ è óñëîâèÿ êðåäèòà, ñîîòâåòñòâåííî êðåàòèâíàÿ èäåÿ "Ïîäãîòîâüòå Âàøó æåíó", èíà÷å åå ðåàêöèÿ ìîæåò áûòü íåàäåêâàòíà.
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Slogan, description of creative idea Promo action "Loan for washing machine" for Tide, Ariel and Bonux consumers, who wash by hands. Unexpected action and loan terms thus creative idea is "Get your wife prepared" otherwise her reaction can be really extreme.
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Àâòîð èäåè Àííà Òðåòÿê, Îêñàíà Àêñåíåíêî
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Author of idea Anna Tretyak, Oxana Aksenenko
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Òâîð÷åñêèé ðóêîâîäèòåëü Àííà Òðåòÿê
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Creative manager Anna Tretyak
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Ðåæèññåð Ìèõàë Áóëèê
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Director Michal Bulik
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Ïðîäþñåð Ëåñÿ Ñè÷êèíà
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Producer Lesya Sichkina
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Îïåðàòîð ßñåê Ãîëóáåê
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Cameraman Jasiek Holoubek
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Êîïèðàéòåð Îêñàíà Àêñåíåíêî
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Copywriter Oxana Aksenenko
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Àðò-äèðåêòîð Àííà Òðåòÿê
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Art-director Anna Tretyak
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ Yarche!Kiev
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Production company Yarche!Kiev
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 08-2003
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Õðîíîìåòðàæ / Time-keeping 50"
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Òàéì-êîä / Time-code 00:00:30:00
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