| | Êîðïîðàòèâíûé ñòèëü êàçèíî «ÌÀÍÄÀÐÈÍ»: Ëîãîòèï. Ñåðåáðÿíàÿ VIP-êàðòî÷êà “extra bonus”, ôëàåð è êîíâåðò. VIP-êàðòî÷êà “golden fruit” è õîëäåð äëÿ êàðòî÷êè.
D-1-40 Ôèðìåííûé ñòèëü, âèçèòêà, ôèðìåííûé áëàíê, êîíâåðò |
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Íàçâàíèå ðàáîòû
Êîðïîðàòèâíûé ñòèëü êàçèíî «ÌÀÍÄÀÐÈÍ»: Ëîãîòèï. Ñåðåáðÿíàÿ VIP-êàðòî÷êà “extra bonus”, ôëàåð è êîíâåðò. VIP-êàðòî÷êà “golden fruit” è õîëäåð äëÿ êàðòî÷êè.
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Title of work
Corporate style of casino "MANDARIN": Logo. Silver VIP-card “extra bonus”, flier and envelope. “Golden fruit” VIP-card and card holder.
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Ðåêëàìîäàòåëü
Êàçèíî «ÌÀÍÄÀÐÈÍ»
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Advertiser
Casino “MANDARIN”
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Êàçèíî
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Product, service to be advertised
Casino
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ëîãîòèï êàçèíî «ÌÀÍÄÀÐÈÍ». Îñíîâíîé ýëåìåíò ëîãîòèïà, ÿðêèé ìàíäàðèí, âûïîëíåííûé èç èãðîâûõ ôèøåê, ÿâëÿåòñÿ ñèìâîëîì ïðåñòèæíîãî è äîðîãîñòîÿùåãî ðàçâëå÷åíèÿ – àçàðòíîé èãðû.
Ñåðåáðÿíàÿ VIP-êàðòî÷êà “extra bonus”, ôëàåð è êîíâåðò êàçèíî «ÌÀÍÄÀÐÈÍ». Ýòîò êîìïëèìåíò îò êàçèíî «ÌÀÍÄÀÐÈÍ» ïðåäîñòàâëÿåò ñâîåìó îáëàäàòåëþ äâå âîçìîæíîñòè: ïîëó÷èòü èíôîðìàöèþ î êàçèíî è ñ ïîìîùüþ êàðòî÷êè ñäåëàòü ñòàâêó â 20$.
VIP-êàðòî÷êà “golden fruit” è õîëäåð äëÿ êàðòî÷êè êàçèíî «ÌÀÍÄÀÐÈÍ».
Îáëàäàòåëü VIP-êàðòî÷êè “golden fruit” ìîæåò âîñïîëüçîâàòüñÿ íåñêîëüêèìè ïðèâèëåãèÿìè: îäíîðàçîâîé 10% ïðèáàâêîé ê âûèãðûøó â êàçèíî «ÌÀÍÄÀÐÈÍ», ñêèäêàìè â íî÷íîì êëóáå «ÌÎÄÀÁÀл è ðåñòîðàíå «ÌÀÍÄÀÐÈÍ».
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Slogan, description of creative idea
Casino “MANDARIN” logo. The main element of the logo, a bright mandarin consisting of game chips, is a symbol of prestige and expensive enjoyment – game of chance.
Silver VIP-card “extra bonus”, flier and envelope for casino “MANDARIN”.
This compliment from “MANDARIN” casino provides its owner with two opportunities: obtain information about the casino and make a $20 bet using the card.
VIP-êàðòî÷êà “golden fruit” è õîëäåð äëÿ êàðòî÷êè êàçèíî «ÌÀÍÄÀÐÈÍ».
“Golden fruit” VIP-card owner can use several privileges: single 10% extra to once win in “MANDARIN” casino, discounts in “MODABAR” night club and “MANDARIN” restaurant.
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Àâòîð èäåè
Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”.
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Author of idea
“USP” creative team.
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Òâîð÷åñêèé ðóêîâîäèòåëü
Âèòàëèé Óëèöêèé
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Creative manager
Vitaliy Ulitskiy
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Êîïèðàéòåð
Àíòîí Ôðèäëÿíä
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Copywriter
Anton Freedland
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Àðò-äèðåêòîð
Íàòàëèÿ Ãîðîøêî
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Art-director
Natalia Goroshko
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Äèçàéíåð
Íàòàëèÿ Ãîðîøêî
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Designer
Natalia Goroshko
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
09-2003
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