| | CD-ïðèãëàøåíèå äëÿ ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»
L-4-11 Óïàêîâêà ïðîìûøëåííûõ òîâàðîâ |
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Íàçâàíèå ðàáîòû
CD-ïðèãëàøåíèå äëÿ ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»
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Title of work
CD-invitation for restaurant “REPORTER”
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Ðåêëàìîäàòåëü
Ðåñòîðàí «ÐÅÏÎÐÒ¨ÐÚ»
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Advertiser
Restaurant “REPORTER”
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ðåñòîðàí
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Product, service to be advertised
Restaurant
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ôóòëÿð CD âûãëÿäèò êàê óìåíüøåííûé ôóòëÿð äëÿ ñòàðèííîé ãðàìïëàñòèíêè. Ñàì äèñê òàêæå ñòèëèçîâàí ïîä âèíèë.  äèçàéíå îáëîæêè CD èñïîëüçóþòñÿ èçîáðàæåíèå àíòèêâàðíûõ âåùåé è òðàäèöèîííûå ðåòðî-ôîòî. Íàçâàíèå «GRAMOPHONIA» àêöåíòèðóåò âíèìàíèå íà ðåòðî-ñòèëèñòèêå, ïðèñóùåé «ÐÅÏÎÐÒ¨ÐÓ». Èíôîðìàöèîííûé âêëàäûø ñîäåðæèò ÿðêîå è ëàêîíè÷íîå îïèñàíèå êàæäîãî èç òð¸õ óðîâíåé çàâåäåíèÿ íà Áàððèêàäíîé.
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Slogan, description of creative idea
CD case looks like a reduced case for an ancient gramophone record. The CD itself is also realized as a vinyl. Images of antique items and traditional retro photos are used in CD cover design. The title “GRAMOPHONIA” accentuates attention on retro style characteristic to “REPORTER”. Informational insert contains a vivid and laconic description of each of the restaurant on Barrikadnaya three levels.
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Àâòîð èäåè
Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”.
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Author of idea
“USP” creative team.
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Òâîð÷åñêèé ðóêîâîäèòåëü
Âèòàëèé Óëèöêèé
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Creative manager
Vitaliy Ulitskiy
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Êîïèðàéòåð
Àíòîí Ôðèäëÿíä
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Copywriter
Anton Freedland
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Àðò-äèðåêòîð
Íàòàëèÿ Ãîðîøêî
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Art-director
Natalia Goroshko
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Äèçàéíåð
Íàòàëèÿ Èâàùóê
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Designer
Natalia Ivashchuk
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
08-2003
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