| CD-ïðèãëàøåíèå äëÿ ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ» L-4-11 Óïàêîâêà ïðîìûøëåííûõ òîâàðîâ |
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Íàçâàíèå ðàáîòû CD-ïðèãëàøåíèå äëÿ ðåñòîðàíà «ÐÅÏÎÐÒ¨ÐÚ»
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Title of work CD-invitation for restaurant “REPORTER”
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Ðåêëàìîäàòåëü Ðåñòîðàí «ÐÅÏÎÐÒ¨ÐÚ»
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Advertiser Restaurant “REPORTER”
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà Ðåñòîðàí
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Product, service to be advertised Restaurant
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ôóòëÿð CD âûãëÿäèò êàê óìåíüøåííûé ôóòëÿð äëÿ ñòàðèííîé ãðàìïëàñòèíêè. Ñàì äèñê òàêæå ñòèëèçîâàí ïîä âèíèë.  äèçàéíå îáëîæêè CD èñïîëüçóþòñÿ èçîáðàæåíèå àíòèêâàðíûõ âåùåé è òðàäèöèîííûå ðåòðî-ôîòî. Íàçâàíèå «GRAMOPHONIA» àêöåíòèðóåò âíèìàíèå íà ðåòðî-ñòèëèñòèêå, ïðèñóùåé «ÐÅÏÎÐÒ¨ÐÓ». Èíôîðìàöèîííûé âêëàäûø ñîäåðæèò ÿðêîå è ëàêîíè÷íîå îïèñàíèå êàæäîãî èç òð¸õ óðîâíåé çàâåäåíèÿ íà Áàððèêàäíîé.
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Slogan, description of creative idea CD case looks like a reduced case for an ancient gramophone record. The CD itself is also realized as a vinyl. Images of antique items and traditional retro photos are used in CD cover design. The title “GRAMOPHONIA” accentuates attention on retro style characteristic to “REPORTER”. Informational insert contains a vivid and laconic description of each of the restaurant on Barrikadnaya three levels.
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Àâòîð èäåè Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”.
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Author of idea “USP” creative team.
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Òâîð÷åñêèé ðóêîâîäèòåëü Âèòàëèé Óëèöêèé
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Creative manager Vitaliy Ulitskiy
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Êîïèðàéòåð Àíòîí Ôðèäëÿíä
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Copywriter Anton Freedland
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Àðò-äèðåêòîð Íàòàëèÿ Ãîðîøêî
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Art-director Natalia Goroshko
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Äèçàéíåð Íàòàëèÿ Èâàùóê
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Designer Natalia Ivashchuk
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 08-2003
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