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  Áèî-éîãóðòû "ÔÐÅÍIJ"
L-3-13c Óïàêîâêà ïðîäóêòîâ ïèòàíèÿ è ñèãàðåò

 

Íàçâàíèå ðàáîòû
Áèî-éîãóðòû "ÔÐÅÍIJ"
Title of work
"FRIENDY" Bio-yogurts
Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline
Äåòñêàÿ ëèíèÿ ïðîäóêòîâ ÔÐÅÍIJ/ "FRIENDY products' line for children
Ðåêëàìîäàòåëü
ÎÀÎ "Ãàëàêòîí"
Advertiser
JSC "GALACTON"
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ïèòüåâîé áèî-éîãóðò ìóëüòèê
Product, service to be advertised
Drinking Bio-yogurt Multik
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
ßðêàÿ, â öâåò âêóñà, óïàêîâêà ñ êîììóíèêàòîðîì -ãåðîåì, çîâóùèì â íåçàáûâàåìîå ïðèêëþ÷åíèå. Ñëîãàí: "Ç ÔÐÅÍIJ - äî ñìà÷íèõ ïðèãîä!"
Slogan, description of creative idea
Bright package, colored in accordance with flavor. The hero-communicator invites children to unforgettable adventures. Slogan: "Tasty adventures you experience with FRIENDY
Àâòîð èäåè
Ëåâ Ãîôìàí
Author of idea
Leo Hofmann
Òâîð÷åñêèé ðóêîâîäèòåëü
Ëåâ Ãîôìàí
Creative manager
Leo Hofmann
Êîïèðàéòåð
Þëèÿ Îãîðîäíèê, Òàòüÿíà Øêóðåíêî
Copywriter
Julia Ogorodnik, Tatjana Shkurenko
Àðò-äèðåêòîð
Àííà Ïàëàìàð÷óê
Art-director
Anna Palamarchuck
Äèçàéíåð
Àëåêñàíäð Õàðóê, Äìèòðèé Ëèñåíáàðä, Àííà Ïàëàìàð÷óê
Designer
Alexandr Haruñk, Dmitry Lisenbard, Anna Palamarchuck
Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Òåòðà Ïàê
Production company
Tetra Pak Worldwide
Äðóãèå
ýêêàóíò ìåíåäæåð - Âèêòîðèÿ Ìàêàðîâà
Others
Account manager - Victoria Makarova
Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
10-2003

 

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