| Áèî-éîãóðòû "ÔÐÅÍIJ" L-3-13c Óïàêîâêà ïðîäóêòîâ ïèòàíèÿ è ñèãàðåò |
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Íàçâàíèå ðàáîòû Áèî-éîãóðòû "ÔÐÅÍIJ"
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Title of work "FRIENDY" Bio-yogurts
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Ðàáîòà îòíîñèòñÿ ê ñåðèè ðàáîò / workline Äåòñêàÿ ëèíèÿ ïðîäóêòîâ ÔÐÅÍIJ/ "FRIENDY products' line for children
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Ðåêëàìîäàòåëü ÎÀÎ "Ãàëàêòîí"
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Advertiser JSC "GALACTON"
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà Ïèòüåâîé áèî-éîãóðò ìóëüòèê
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Product, service to be advertised Drinking Bio-yogurt Multik
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí ßðêàÿ, â öâåò âêóñà, óïàêîâêà ñ êîììóíèêàòîðîì -ãåðîåì, çîâóùèì â íåçàáûâàåìîå ïðèêëþ÷åíèå. Ñëîãàí: "Ç ÔÐÅÍIJ - äî ñìà÷íèõ ïðèãîä!"
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Slogan, description of creative idea Bright package, colored in accordance with flavor. The hero-communicator invites children to unforgettable adventures. Slogan: "Tasty adventures you experience with FRIENDY
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Àâòîð èäåè Ëåâ Ãîôìàí
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Author of idea Leo Hofmann
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Òâîð÷åñêèé ðóêîâîäèòåëü Ëåâ Ãîôìàí
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Creative manager Leo Hofmann
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Êîïèðàéòåð Þëèÿ Îãîðîäíèê, Òàòüÿíà Øêóðåíêî
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Copywriter Julia Ogorodnik, Tatjana Shkurenko
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Àðò-äèðåêòîð Àííà Ïàëàìàð÷óê
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Art-director Anna Palamarchuck
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Äèçàéíåð Àëåêñàíäð Õàðóê, Äìèòðèé Ëèñåíáàðä, Àííà Ïàëàìàð÷óê
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Designer Alexandr Haruñk, Dmitry Lisenbard, Anna Palamarchuck
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ Òåòðà Ïàê
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Production company Tetra Pak Worldwide
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Äðóãèå ýêêàóíò ìåíåäæåð - Âèêòîðèÿ Ìàêàðîâà
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Others Account manager - Victoria Makarova
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 10-2003
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