| Ñóâåíèðíûé êîìïàêò-äèñê “HOKKU EDITION” äëÿ ñóøè-áàðà “ÍÎÁÓ” L-4-10 Óïàêîâêà ïðîìûøëåííûõ òîâàðîâ |
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Íàçâàíèå ðàáîòû Ñóâåíèðíûé êîìïàêò-äèñê “HOKKU EDITION” äëÿ ñóøè-áàðà “ÍÎÁÓ”
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Title of work Souvenir CD “HOKKU EDITION” for “NOBU” sushi-bar
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Ðåêëàìîäàòåëü Ñóøè-áàð “ÍÎÁÓ”
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Advertiser «NOBU” sushi-bar
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà Ñóøè-áàð
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Product, service to be advertised Sushi-bar
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí ×åòâ¸ðòûé äèñê èç ñåðèè “Nobu Sushi Lounge” âûäåðæàí â ñòèëèñòèêå, îòëè÷íîé îò ñòèëèñòèêè ïðåäûäóùèõ äèñêîâ ýòîé ñåðèè. Îáëîæêà CD âûïîëíåíà â ëàêîíè÷íîé ìàíåðå, ñâîéñòâåííîé ÿïîíñêîìó îðíàìåíòó. Èìèäæåâûå òåêñòû äèñêà ïðåäñòàâëåíû â âèäå õîêêó, ÷åì è âûçâàíî ïîä-íàçâàíèå àëüáîìà: “HOKKU EDITION”.
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Slogan, description of creative idea The forth CD of “Nobu Sushi Lounge” series is contained in style different to the previous CDs. CD cover is realized in a laconic manner characteristic to the Japanese ornament. CD texts are represented in a form of hokku, that is represented in the sub-title of the disc: “HOKKU EDITION”.
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Àâòîð èäåè òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà USP
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Author of idea USP creative team
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Òâîð÷åñêèé ðóêîâîäèòåëü Âèòàëèé Óëèöêèé
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Creative manager Vitaliy Ulitskiy
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Êîïèðàéòåð Ìèõàèë Ñòåïàíñêèé
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Copywriter Mikhail Stepanskiy
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Àðò-äèðåêòîð Íàòàëèÿ Ãîðîøêî
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Art-director Natalia Goroshko
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Äèçàéíåð Íàòàëèÿ Ãîðîøêî
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Designer Natalia Goroshko
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 12-2003
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