| Ñîçäàíèå íîâîé ÒÌ "Ïøåíè÷íå Åòàëîí" K-1-26 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû Ñîçäàíèå íîâîé ÒÌ "Ïøåíè÷íå Åòàëîí"
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Title of work Creating of new TM "Pshenychne Etalon" ("Wheaten Standard")
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Ðåêëàìîäàòåëü Êîíöåðí "гäíà Ìàðêà"
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Advertiser "Ridna Marka" Company
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà Ïøåíè÷íîå ïèâî
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Product, service to be advertised Wheaten beer
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí Ýòàëîí êëàññè÷åñêîãî ïøåíè÷íîãî ïèâà. Ëèäåð. Ðàññêàçû îá èñòîðèè, óäèâèòåëüíûõ ñâîéñòâàõ è îñîáåííîñòÿõ ïøåíè÷íîãî ïèâà ñ ïîçèöèé ýêñïåðòà, åäèíñòâåííîãî àâòîðèòåòà â ñâîåé îáëàñòè. Ñëîãàí (óêð.): "Åòàëîí ñïðàâæíüîãî ïøåíè÷íîãî ïèâà".
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Slogan, description of creative idea The standard of classical wheaten beer. The leader. Stories about history, surprising properties and features of wheaten beer from positions of the expert, unique authority on the area. Slogan: "The Standard of True Wheaten Beer".
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Àâòîð èäåè Òâîð÷åñêèé êîëëåêòèâ "Ìàðê Åññåí"
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Author of idea Creative group of "Mark Essen"
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Òâîð÷åñêèé ðóêîâîäèòåëü Ñåðãåé Äÿáåëü
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Creative manager Sergei Dyabel
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ) 09-2003
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