| | Ñîçäàíèå íîâîé ÒÌ "Ïøåíè÷íå Åòàëîí"
K-1-26 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû
Ñîçäàíèå íîâîé ÒÌ "Ïøåíè÷íå Åòàëîí"
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Title of work
Creating of new TM "Pshenychne Etalon" ("Wheaten Standard")
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Ðåêëàìîäàòåëü
Êîíöåðí "гäíà Ìàðêà"
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Advertiser
"Ridna Marka" Company
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ïøåíè÷íîå ïèâî
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Product, service to be advertised
Wheaten beer
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ýòàëîí êëàññè÷åñêîãî ïøåíè÷íîãî ïèâà. Ëèäåð. Ðàññêàçû îá èñòîðèè, óäèâèòåëüíûõ ñâîéñòâàõ è îñîáåííîñòÿõ ïøåíè÷íîãî ïèâà ñ ïîçèöèé ýêñïåðòà, åäèíñòâåííîãî àâòîðèòåòà â ñâîåé îáëàñòè. Ñëîãàí (óêð.): "Åòàëîí ñïðàâæíüîãî ïøåíè÷íîãî ïèâà".
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Slogan, description of creative idea
The standard of classical wheaten beer. The leader. Stories about history, surprising properties and features of wheaten beer from positions of the expert, unique authority on the area. Slogan: "The Standard of True Wheaten Beer".
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Àâòîð èäåè
Òâîð÷åñêèé êîëëåêòèâ "Ìàðê Åññåí"
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Author of idea
Creative group of "Mark Essen"
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Òâîð÷åñêèé ðóêîâîäèòåëü
Ñåðãåé Äÿáåëü
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Creative manager
Sergei Dyabel
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
09-2003
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