| | Îáíîâëåíèå è êîððåêòèðîâêà èìèäæà ÒÌ "Ðîãàíü"
K-1-25 Ðåêëàìíûå êàìïàíèè, ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.) |
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Íàçâàíèå ðàáîòû
Îáíîâëåíèå è êîððåêòèðîâêà èìèäæà ÒÌ "Ðîãàíü"
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Title of work
Updating and modification of image TM "Rogan"
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Ðåêëàìîäàòåëü
Êîìïàíèÿ "Ñàíòèíòåðáðþ Óêðàèíà"
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Advertiser
"SunInterbrew Ukraine" Company
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ïèâî
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Product, service to be advertised
Beer
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Ïîâûøåíèå ñòàòóñà TM ñ ïîìîùüþ ïðèâëå÷åíèÿ êðóïíîé çâåçäû - óêðàèíñêîãî ôóòáîëèñòà Àíäðåÿ Øåâ÷åíêî. Îäíîâðåìåííî ìîäåðíèçèðóåòñÿ âèçóàëüíûé ñòèëü TM.
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Slogan, description of creative idea
Increase of the status of TM with the help of attraction of a large star - ukrainian football player Andrey Shevchenko. Visual style of TM is simultaneously modernized.
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Àâòîð èäåè
Òâîð÷åñêèé êîëëåêòèâ "Ìàðê Åññåí"
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Author of idea
Creative group of "Mark Essen"
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Òâîð÷åñêèé ðóêîâîäèòåëü
Ñåðãåé Äÿáåëü
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Creative manager
Sergei Dyabel
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
09-2003
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