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T-8-11 Perfumery, cosmetics, individual hygiene products, remedies, medical services |
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Íàçâàíèå ðàáîòû
Îáìîðîê
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Title of work
Faint
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Ðåêëàìîäàòåëü
Procter & Gamble
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Advertiser
Procter & Gamble
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Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
ñòèðàëüíûå ïîðîøêè Tide, Ariel, Bonux
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Product, service to be advertised
Washing powders Tide, Ariel, Bonux
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Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Àêöèÿ "Ñòèðàëüíàÿ ìàøèíêà â êðåäèò" äëÿ ïîòðåáèòåëåé Tide, Ariel, Bonux, êîòîðûå ñòèðàþò âðó÷íóþ. Íåîæèäàííàÿ àêöèÿ è óñëîâèÿ êðåäèòà, ñîîòâåòñòâåííî êðåàòèâíàÿ èäåÿ "Ïîäãîòîâüòå Âàøó æåíó", èíà÷å åå ðåàêöèÿ ìîæåò áûòü íåàäåêâàòíà.
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Slogan, description of creative idea
Promo action "Loan for washing machine" for Tide, Ariel and Bonux consumers, who wash by hands. Unexpected action and loan terms thus creative idea is "Get your wife prepared" otherwise her reaction can be really extreme.
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Àâòîð èäåè
Àííà Òðåòÿê, Îêñàíà Àêñåíåíêî
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Author of idea
Anna Tretyak, Oxana Aksenenko
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Òâîð÷åñêèé ðóêîâîäèòåëü
Àííà Òðåòÿê
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Creative manager
Anna Tretyak
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Ðåæèññåð
Ìèõàë Áóëèê
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Director
Michal Bulik
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Ïðîäþñåð
Ëåñÿ Ñè÷êèíà
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Producer
Lesya Sichkina
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Îïåðàòîð
ßñåê Ãîëóáåê
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Cameraman
Jasiek Holoubek
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Êîïèðàéòåð
Îêñàíà Àêñåíåíêî
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Copywriter
Oxana Aksenenko
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Àðò-äèðåêòîð
Àííà Òðåòÿê
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Art-director
Anna Tretyak
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Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Yarche!Kiev
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Production company
Yarche!Kiev
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Äàòà ñîçäàíèÿ (ÌÌ-ÃÃÃÃ)
08-2003
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Õðîíîìåòðàæ / Time-keeping
50"
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Òàéì-êîä / Time-code
00:00:30:00
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