D-4. Áóêëåò, ïðîñïåêò, îòêðûòêà, ïëàêàò
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| Ó÷àñòíèê: | ÐÀ "Adell Saatchi&Saatchi;" |
| Participant: | Advertising agency "Adell Saatchi&Saatchi;" |
| Íàçâàíèå ðàáîòû: | Êîíüÿ÷íûé áóêëåò |
| Title of work: | Ñognac booklet |
| Ðåêëàìîäàòåëü: | ÇÀÎ "çàâîä ìàðî÷íûõ âèí è êîíüÿêîâ "Êîêòåáåëü |
| Advertiser: | Koktebel |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | Ïîëíûé àññîðòèìåíò êîíüÿêîâ ÒÌ "Êîêòåáåëü" |
| Product, service to be advertised: | Whole range of cognacs of Koktebel |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Äèçàéí áóêëåòà ñòèëèçèðîâàí ïîä ñòàðèííûå ïóòåâûå çàìåòêè ïóòåøåñòâåííèêà ñ èñïîëüçîâàíèåì ãðàâþðíûõ ýëåìåíòîâ, îí ïîä÷åðêèâàåò ñòàðèííûå òðàäèöèè ïðîèçâîäñòâà è âûäåðæàííîñòü êîíüÿêîâ ÒÌ ÊÎÊÒÅÁÅËÜ. |
| Slogan, description of creative idea: | The booklet's design is in the old style of traveller's notes, using the elements of engraving. It emphasizes the long-standing production traditions and the age of KOKTEBEL brand cognacs |
| Àâòîð èäåè: | Íàòàëèÿ Ãðîìîâà |
| Author of idea: | Nataliya Gromova |
| Òâîð÷åñêèé ðóêîâîäèòåëü: | Íàòàëèÿ Ãðîìîâà |
| Creative manager: | Nataliya Gromova |
| Êîïèðàéòåð: | Òàòüÿíà Ìåùåðÿêîâà |
| Copywriter: | Tatiana Mesheryakova |
| Àðò-äèðåêòîð: | Íàòàëèÿ Ãðîìîâà |
| Art-director: | Nataliya Gromova |
| Äèçàéíåð: | Ñåðãåé Êîæåâíèêîâ |
| Designer: | Sergey Kozhevnikov |
| Ôîòîãðàô: | Àëåêñàíäð Ìîðäåðåð |
| Photographer: | Alexander Morderer |
| Ýêêàóíò/áðåíä/BTL-ìåíåäæåð: | Ýêêàóíò ãðóïï: Îëüãà Âèííè÷åíêî, Íàòàëèÿ Ñóêà÷ |
| Account/Brand/BTL manager: | Account group: Olga Vinnichenko, Nataliya Sukach |
| Äàòà ñîçäàíèÿ: | 15-12-2002 |