D-4. Áóêëåò, ïðîñïåêò, îòêðûòêà, ïëàêàò
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| Ó÷àñòíèê: | Ñòóäèÿ "Äèðåêò Äèçàéí" | |
| Participant: | Direct Design | |
| Íàçâàíèå ðàáîòû: | Ïðîìîóøåí êèò | |
| Title of work: | Promotion kit | |
| Ðåêëàìîäàòåëü: | Òðè ãîðû entertainment | |
| Advertiser: | Three mountains entertainment | |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | Îïåðà "Ðîìåî è Äæóëüåòòà" | |
| Product, service to be advertised: | Romeo & Julia Opera | |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Ïðîìîóøí êèò ïðåäíàçíà÷àëñÿ äëÿ ïðèâëå÷åíèÿ ïîòåíöèàëüíûõ èíâåñòîðîâ è ïðîìîóøåíà ñèìôî-ðîê îïåðû "Ðîìåî è Äæóëüåòòà". Òàêîé çíà÷èòåëüíûé ìåæäóíàðîäíûé ïðîåêò, òðåáóþùèé áîëüøîãî êîëè÷åñòâà èíâåñòèöèé, ïðåäïîëàãàë íåîáû÷íîå îôîðìëåíèå ïðîìîóøí ìàòåðèàëà. Ïîýòîìó áûëà ñäåëàíà "øêàòóëêà", èìèòèðóþùàÿ ñðåäíåâåêîâûé ïþïèòð äëÿ ÷òåíèÿ êíèã, è â òî æå âðåìÿ íàïîìèíàþùàÿ ñåãìåíò ñöåíû.  "øêàòóëêå" òðè âûäâèãàþùèõñÿ ÿùè÷êà-äâåðöû.  êàæäûé ÿùè÷åê âëîæåíî ïî êíèãå. Êíèãè îáðàìëåíû ìåäíûìè ëèñòàìè â êîæàíîì ïåðåïëåòå ñ áðîíçîâûìè ñèìâîëàìè íà îáëîæêàõ. "Øêàòóëêà" óâåí÷àíà îòëèòîé èç áðîíçû ðàñêðûòîé êíèãîé è äâóìÿ, êàê áû ñðîñøèìèñÿ â îäíó, ãîðÿùèìè ñâå÷àìè, ñèìâîëèçèðóþùèìè âå÷íóþ íåñãîðàåìóþ ëþáîâü Ðîìåî è Äæóëüåòòû. Ïåðâàÿ êíèãà ñîäåðæèò ñèíîïñèñ îïåðû, èëëþñòðèðîâàííûé ýñêèçàìè êîñòþìîâ, ñäåëàííûìè Ðóñòàìîì Õàìäàìîâûì, òåêñò íàïèñàí ñïåöèàëüíî êàëëèãðàôîì. Èñïîëüçîâàíà áóìàãà, èìèòèðóþùàÿ ñòàðèííóþ, ðó÷íîãî ëèòüÿ. Âî âòîðîé êíèãå ïðåäñòàâëåíû àâòîðû, õîðåîãðàôû, õóäîæíèêè ïðîåêòà è èñïîëíèòåëè ïðåäïîëàãàåìûõ ðîëåé è èõ ìíåíèÿ îá ýòîì ïðîåêòå.  òðåòüþ êíèãó âëîæåí ìóëüòèìåäèéíûé äèñê ñ ìèíèôèëüìîì î ïðîåêòå, èíòåðâüþ åãî ñîçäàòåëåé, èçëîæåí ïðåäïîëàãàåìûé áþäæåò. Äëÿ ïåðåíîñêè áûëà èçãîòîâëåíà ñïåöèàëüíàÿ óïàêîâêà ñ ðåìíÿìè èç íàòóðàëüíîé êîæè. Òèðàæ - 50 àäðåñíûõ ýêçåìïëÿðîâ äëÿ ïîòåíöèàëüíûõ èíâåñòîðîâ. | |
| Slogan, description of creative idea: | Promotion kit intended for attraction of potential investors and promotion of simfo-fate opera " Romeo & Julia ". Such significant international project demanding a plenty of investments, assumed unusual registration promotional material. The "casket" simulating a medieval lectern for reading of books, and at the same time reminding a segment of a stage therefore was made. In "casket" three put forward boxes-doors. In everyone box it is enclosed under the book. Books covered with copper sheets in leather binding with bronze symbols on covers. " The casket " is topped made from bronze with the opened book and to two burning candles symbolizing eternal fireproof love of Romeo and Julia. The first book contains synopsis of the opera, illustrated with the sketches of suits made Rustam Hamdamov, the text is written specially by the calligrapher. The paper simulating ancient, of manual moulding is used. In the second book authors, choreographers, artists of the project and executors of prospective roles and their opinions on this project are submitted. The multimedia disk is enclosed in the third book with minifilm about the project, interview of its founders, the prospective budget is stated. For carrying the extra packing was made with belts of a natural leather. | |
| Àâòîð èäåè: | Ïåðûøêîâ Ä. è Ôåéãèí Ë. | |
| Author of idea: | Peryshkov D. & Feigin L. | |
| Òâîð÷åñêèé ðóêîâîäèòåëü: | Ïåðûøêîâ Ä. è Ôåéãèí Ë. | |
| Creative manager: | Peryshkov D. & Feigin L. | |
| Àðò-äèðåêòîð: | Ïåðûøêîâ Ä. è Ôåéãèí Ë. | |
| Art-director: | Peryshkov D. & Feigin L. | |
| Äèçàéíåð: | Càïîæêîâà Í., Ðàïîòà Â. | |
| Designer: | Sapozhkova N., Rapota V. | |
| Äðóãèå: | Ñêóëüïòîð - Áû÷êîâ Ñ. Êàëëèãðàô - Êîçóáîâ Â. Ïðîäþñåð - Êàìûøîâ À. | |