D-4. Áóêëåò, ïðîñïåêò, îòêðûòêà, ïëàêàò





 
Ó÷àñòíèê: ÞÑÏ
Participant: USP
Íàçâàíèå ðàáîòû: Èìèäæåâûé êîìïàêò äèñê ñóøè-áàðà "Íîáó"
Title of work: "Nobu" Sushi-bar CD
Ðåêëàìîäàòåëü: Ñóøè-áàð "Íîáó"
Advertiser: "Nobu" Sushi-bar
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: Ñóøè-áàð "Íîáó"
Product, service to be advertised: "Nobu" Sushi-bar
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: Âûïîëíåí â òðàäèöèîííîì äëÿ «Íîáó» ñî÷åòàíèè ÷åðíîãî, êðàñíîãî è áåëîãî öâåòîâ. Êàðòîííàÿ óïàêîâêà êîìïàêò-äèñêà îáëàäàåò îðèãèíàëüíîé ôîðìîé, à îôîðìëåíèå ñàìîãî êîìïàêò-äèñêà îòëè÷àåòñÿ ïðåäåëüíûì ëàêîíèçìîì.
Slogan, description of creative idea: Developed in traditional for “NOBU” combination of black, red, and white colours. Cardboard case has a unique form and the CD design is laconic to the maximum.
Àâòîð èäåè: Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”.
Author of idea: “USP” creative team.
Òâîð÷åñêèé ðóêîâîäèòåëü: Âèòàëèé Óëèöêèé
Creative manager: Vitaliy Ulitskiy
Êîïèðàéòåð: Àíòîí Ôðèäëÿíä
Copywriter: Anton Freedland
Äèçàéíåð: Íàòàëèÿ Èâàùóê
Designer: Natalia Ivashchuk
Ýêêàóíò/áðåíä/BTL-ìåíåäæåð: Àíäðåé ßêîâåíêî
Account/Brand/BTL manager: Andrey Yakovenko
Äàòà ñîçäàíèÿ: 20-08-2001