D-4. Áóêëåò, ïðîñïåêò, îòêðûòêà, ïëàêàò
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Ó÷àñòíèê: | ÞÑÏ |
Participant: | USP |
Íàçâàíèå ðàáîòû: | Èìèäæåâûé êîìïàêò äèñê ñóøè-áàðà "Íîáó" |
Title of work: | "Nobu" Sushi-bar CD |
Ðåêëàìîäàòåëü: | Ñóøè-áàð "Íîáó" |
Advertiser: | "Nobu" Sushi-bar |
Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | Ñóøè-áàð "Íîáó" |
Product, service to be advertised: | "Nobu" Sushi-bar |
Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Âûïîëíåí â òðàäèöèîííîì äëÿ «Íîáó» ñî÷åòàíèè ÷åðíîãî, êðàñíîãî è áåëîãî öâåòîâ. Êàðòîííàÿ óïàêîâêà êîìïàêò-äèñêà îáëàäàåò îðèãèíàëüíîé ôîðìîé, à îôîðìëåíèå ñàìîãî êîìïàêò-äèñêà îòëè÷àåòñÿ ïðåäåëüíûì ëàêîíèçìîì. |
Slogan, description of creative idea: | Developed in traditional for “NOBU” combination of black, red, and white colours. Cardboard case has a unique form and the CD design is laconic to the maximum. |
Àâòîð èäåè: | Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”. |
Author of idea: | “USP” creative team. |
Òâîð÷åñêèé ðóêîâîäèòåëü: | Âèòàëèé Óëèöêèé |
Creative manager: | Vitaliy Ulitskiy |
Êîïèðàéòåð: | Àíòîí Ôðèäëÿíä |
Copywriter: | Anton Freedland |
Äèçàéíåð: | Íàòàëèÿ Èâàùóê |
Designer: | Natalia Ivashchuk |
Ýêêàóíò/áðåíä/BTL-ìåíåäæåð: | Àíäðåé ßêîâåíêî |
Account/Brand/BTL manager: | Andrey Yakovenko |
Äàòà ñîçäàíèÿ: | 20-08-2001 |