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| Ó÷àñòíèê: | ÞÑÏ |
| Participant: | USP |
| Íàçâàíèå ðàáîòû: | Íàñòåííûé êàëåíäàðü äëÿ "Êëèðèíãîâîãî äîìà" |
| Title of work: | Wall calendar of "Clearing House" |
| Ðåêëàìîäàòåëü: | "Êëèðèíãîâûé Äîì" |
| Advertiser: | "Clearing House" |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | "Êëèðèíãîâûé Äîì" |
| Product, service to be advertised: | "Clearing House" |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Ñîçäàííûé â ÿïîíñêîé ñòèëèñòèêå, ýòîò êàëåíäàðü ÿâëÿåòñÿ òàêæå ñáîðíèêîì õîêêó ñðåäíåâåêîâîãî ïîýòà Áàñå. Íàñòðîåíèå êàæäîãî òðåõñòèøèÿ ñîîòâåòñòâóåò îïðåäåëåííîìó ìåñÿöó ãîäà. |
| Slogan, description of creative idea: | Created in Japanese style this calendar is also a selection of hoku of a medieval poet Basye. A mood of every poem coincides with a certain month. |
| Àâòîð èäåè: | Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”. |
| Author of idea: | “USP” creative team. |
| Òâîð÷åñêèé ðóêîâîäèòåëü: | Âèòàëèé Óëèöêèé |
| Creative manager: | Vitaliy Ulitskiy |
| Êîïèðàéòåð: | Àíòîí Ôðèäëÿíä |
| Copywriter: | Anton Freedland |
| Àðò-äèðåêòîð: | Íàòàëèÿ Ãîðîøêî |
| Art-director: | Natalia Goroshko |
| Äèçàéíåð: | Íàòàëèÿ Ãîðîøêî |
| Designer: | Natalia Goroshko |
| Ýêêàóíò/áðåíä/BTL-ìåíåäæåð: | Àíäðåé ßêîâåíêî |
| Account/Brand/BTL manager: | Andrey Yakovenko |
| Äàòà ñîçäàíèÿ: | 20-12-2001 |