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| Ó÷àñòíèê: | ÞÑÏ |
| Participant: | USP |
| Íàçâàíèå ðàáîòû: | Íàñòîëüíûé êàëåíäàðü-êóáèê äëÿ "Êëèðèíãîâîãî Äîìà" |
| Title of work: | Desk calendar-cube of "Clearing House" |
| Ðåêëàìîäàòåëü: | "Êëèðèíãîâûé Äîì" |
| Advertiser: | "Clearing House" |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | "Êëèðèíãîâûé Äîì" |
| Product, service to be advertised: | "Clearing House" |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: |  äèçàéíå ýòîãî êàëåíäàðÿ, âûïîëíåííîãî â âèäå ðàñêëàäíîãî êóáèêà, èñïîëüçîâàíû ñòàðèííûå êàðòèíû, ïðåäñòàâëÿþùèå ðàçëè÷íûå ñòðàíû â âèäå æèâûõ ñóùåñòâ. Ýòîò ïðèåì ïðèçâàí ïðîäåìîíñòðèðîâàòü, ÷òî «Êëèðèíãîâûé äîì» îáñëóæèâàåò íå òîëüêî óêðàèíñêèé ðûíîê, íî è ìåæäóíàðîäíûé. |
| Slogan, description of creative idea: | Design of the calendar, realized in a form of an unfolding cube, consists of the ancient pictures presenting various countries in form of live creatures. This method is supposed to demonstrate that “Clearing House” works in Ukrainian market as well as internationally. |
| Àâòîð èäåè: | Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”. |
| Author of idea: | “USP” creative team. |
| Òâîð÷åñêèé ðóêîâîäèòåëü: | Âèòàëèé Óëèöêèé |
| Creative manager: | Vitaliy Ulitskiy |
| Àðò-äèðåêòîð: | Íàòàëèÿ Ãîðîøêî |
| Art-director: | Natalia Goroshko |
| Äèçàéíåð: | Êèðà Ãëàçìàí |
| Designer: | Kira Glazman |
| Ýêêàóíò/áðåíä/BTL-ìåíåäæåð: | Àíäðåé ßêîâåíêî |
| Account/Brand/BTL manager: | Andrey Yakovenko |
| Ïðîèçâîäñòâåííàÿ êîìïàíèÿ: | «Äèàëîã-Ïðåññ» |
| Production company: | “Dialogue-Press” |
| Others: | “Dialogue-Press” |
| Äàòà ñîçäàíèÿ: | 23-12-2001 |