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| Ó÷àñòíèê: | Ñýëìîí ÄÄÁ |
| Participant: | Salmon DDB |
| Íàçâàíèå ðàáîòû: | Äëÿ âñåõ óñëîâèé |
| Title of work: | For all the conditions |
| Ðåêëàìîäàòåëü: | Kîäàê |
| Advertiser: | Kodak |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | Ïëåíêè Êîäàê |
| Product, service to be advertised: | Films Kodak |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Ïåðåíîñ - ñ ìàñøòàáèðîâàíèåì - ãðàôè÷åñêèõ ýëåìåíòîâ íà êîðîáêå ñ ïëåíêîé Êîäàê íà âíåøíþþ ïîâåðõíîñòü òðîëëåéáóñà. Òåì ñàìûì, ìû ïîä÷åðêèâàåì êà÷åñòâî ïëåíêè ïðè ëþáûõ óñëîâèÿõ ôîòîñúåìêè.
Ñëîãàí: Äëÿ ëþáûõ óñëîâèé ñúåìêè! |
| Slogan, description of creative idea: | Transmitting - with scaling -the graphic symbols that are on the film's boxes Kodak, to the surface of a trolley is to make an enphasis on the quality of the product for all the conditions of taking pictures.
Slogan: For all the conditions of taking pictures. |
| Àâòîð èäåè: | Ñâÿòîñëàâ Ñåìåíèöêèé |
| Author of idea: | Sviatoslav Semenitski |
| Òâîð÷åñêèé ðóêîâîäèòåëü: | Ñâÿòîñëàâ Ñåìåíèöêèé |
| Creative manager: | Sviatoslav Semenitski |
| Ïðîäþñåð: | Âëàä Ðûæèêîâ |
| Producer: | Vlad Ryzhikov |
| Êîïèðàéòåð: | Ñâÿòîñëàâ Ñåìåíèöêèé |
| Copywriter: | Sviatoslav Semenitski |
| Àðò-äèðåêòîð: | Ëàðèñà Áóëàí÷èêîâà |
| Art-director: | Larisa Bulanchikova |
| Äèçàéíåð: | Ëàðèñà Áóëàí÷èêîâà |
| Designer: | Larisa Bulanchikova |
| Ôîòîãðàô: | Ãðèãîðèé Ëèâøèö |
| Photographer: | Grigory Livshits |
| Ïðîèçâîäñòâåííàÿ êîìïàíèÿ: | Áîãåìà |
| Production company: | Bogema |
| Others: | Bogema |
| Äàòà ñîçäàíèÿ: | 22-03-2002 |