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| Ó÷àñòíèê: | Provid/BBDO |
| Participant: | Provid/BBDO |
| Íàçâàíèå ðàáîòû: | Îñòàâàéòåñü íà ñâÿçè! |
| Title of work: | Stay in touch! |
| Ðåêëàìîäàòåëü: | UMC |
| Advertiser: | UMC |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | ìîáèëüíàÿ ñâÿçü |
| Product, service to be advertised: | mobile communication |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Àâòîáóñ â àýðîïîðòó Áîðèñïîëü.
Ïåðâîå, ÷òî âèäèò ÷åëîâåê, ñïóñòèâøèñü ñ òðàïà ñàìîë¸òà – àâòîáóñ, êîòîðûé âåç¸ò åãî ê çäàíèþ àýðîïîðòà. Ïåðâîå, ÷òî íóæíî âëàäåëüöó ñîòîâîãî òåëåôîíà, êîòîðûé ñïóñòèëñÿ ñ òðàïà ñàìîë¸òà – íàéòè ðîóìèíã-ïàðòíåðà. UMC – ýòî âñå, ÷òî íóæíî, ÷òîáû îñòàâàòüñÿ íà ñâÿçè.
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| Slogan, description of creative idea: | Bus in the Boryspil Airport.
The first thing a person sees leaving a plane is an airport bus, taking them to the airport building. The first thing a mobile phone owner needs leaving the plane is a reliable roaming-partner. UMC is all you need to stay in touch.
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| Àâòîð èäåè: | Òîíè Õàêñòåéáë |
| Author of idea: | Tony Huxtable |
| Òâîð÷åñêèé ðóêîâîäèòåëü: | Àëåêñàíäð Çóáàðü |
| Creative manager: | Alexander Zubar |
| Êîïèðàéòåð: | Òîíè Õàêñòåéáë |
| Copywriter: | Tony Huxtable |
| Àðò-äèðåêòîð: | Àëåêñàíäð Çóáàðü |
| Art-director: | Alexander Zubar |
| Äèçàéíåð: | Àëåêñåé Íóæäèí |
| Designer: | Alexey Nuzhdin |
| Ýêêàóíò/áðåíä/BTL-ìåíåäæåð: | Áîðèñ Ëîçèíñêèé / Âèêòîðèÿ Áîÿíîâñêàÿ |
| Account/Brand/BTL manager: | Boris Lozinsky / Viktoriya Boyanovskaya |
| Äàòà ñîçäàíèÿ: | 04-04-2001 |