Ð-12. Ðåêëàìà ðåêëàìíûõ àãåíòñòâ, ñðåäñòâà ìàññîâîé èíôîðìàöèè
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| Ó÷àñòíèê: | ÐÀ "ÁÅÉÒÑ Óêðàèíà" | |
| Participant: | Advertising agency "BATES Ukraine" | |
| Íàçâàíèå ðàáîòû: | Òû ïðîñòèòóòêà? | |
| Title of work: | Are you a Prostitute? | |
| Ðåêëàìîäàòåëü: | ÁÅÉÒÑ Óêðàèíà | |
| Advertiser: | BATES Ukraine | |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | ïðèãëàøåíèå íà ðàáîòó | |
| Product, service to be advertised: | Recruiting Ad | |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Òû ïðîñòèòóòêà? Ìè õîòåëè ñäåëàòü êàæäóþ ðåêëàìó îñîáåííîé, ÷òîáû íà ðûíêå ðåêëàìû âñå ïîíÿëè, ÷òî ñìåëàÿ ðåêëàìà âîçìîæíà â ýòîì áèçíåñå. Ýòîé ðåêëàìîé ìû õîòåëè ãëóáîêî çàòðîíóòü ÷åëîâåêà è ïîìî÷ü åìó îñîçíàòü, ÷òî íà ñàìîì äåëå åãî ðàáîòà åãî íå äîñòîéíà. Ìû õîòåëè, ÷òîáû ýòîò ÷åëîâåê âîñïðèíèìàë íàñ êàê õîðîøåå ñðåäñòâî îò êðóøåíèÿ íàäåæä. Âåäü ìû - ýòî äðóãîé ñòèëü ðàáîòû: êðóòûå ðåáÿòà, ëþáèì ðèñê, è ñàìîå ãëàâíîå … äåðæèì òâîð÷åñòâî çà áîðîäó! | |
| Slogan, description of creative idea: | Are you a Prostitute? We wanted to make every advertising individual in our market truly think about there place in the ad business and what they where truly doing. We watned to reach deep inside a person and make them realize that there job sucked! We wanted these people to perceive us as the answer to there frustratiion and that we were a different style of outfit. Cool, risk takers, and most importantly... busting with creativity. | |
| Àâòîð èäåè: | Ëþê Øåíüå, Àëåêñàíäð Ëÿäîâ | |
| Author of idea: | Luc Chenier, Alexander Lyadov | |
| Òâîð÷åñêèé ðóêîâîäèòåëü: | Ëþê Øåíüå | |
| Creative manager: | Luc Chenier | |
| Êîïèðàéòåð: | Ëþê Øåíüå, Àëåêñàíäð Ëÿäîâ | |
| Copywriter: | Luc Chenier, Alexander Lyadov | |
| Àðò-äèðåêòîð: | Ëþê Øåíüå, Àëåêñàíäð Ëÿäîâ | |
| Art-director: | Luc Chenier, Alexander Lyadov | |
| Äèçàéíåð: | Èðèíà Ïèëèïåíêî | |
| Designer: | Irina Pilipenko | |
| Äàòà ñîçäàíèÿ: | 10-10-2001 | |